Regional Key Account Manager – Sales (North India)

About Agrostarc Private Limited:

Agrostarc Private Limited is a B2B food solutions and contract manufacturing company specializing in customized cooking pastes, wet marinades, base gravies, culinary sauces and ready-to-cook solutions. The company partners with leading QSR chains, HoReCa players, institutional buyers and private label brands to develop and manufacture high-quality, scalable food products.

Role Overview:

The Regional Key Account Manager Sales (North India) will be responsible for driving revenue growth by managing large B2B key accounts across QSR, HoReCa and Institutional segments. The role requires strong techno-commercial selling skills and deep industry networking with procurement teams, category managers, chefs and operations heads.

The ideal candidate must have hands-on experience handling marquee accounts such as: KFC, Pizza Hut, McDonald's, Subway, Devyani International, Dunkin', Taco Bell, Biryani by Kilo, Burger Singh, Burger King, etc.

• Job Title: Regional Key Account Manager Sales (North India)
• Reports To: COO
• Location: Delhi / Gurgaon
• Industry: B2B Food Solutions / Food Processing / FMCG
• CTC Range: Up to 20 Lacs per annum

I. PRINCIPAL ACCOUNTABILITIES

Key Account Ownership:

• Full accountability for assigned large B2B accounts in North India
• Develop, nurture, and expand key accounts
• Achieve monthly and quarterly sales targets
• Drive revenue growth and margin performance

Strategic Account Mapping:

• Conduct structured account mapping
• Identify decision-makers and influencers
• Build long-term engagement plans
• Identify cross-selling and product expansion opportunities

Business Development:

• Acquire new QSR, HoReCa, and Institutional accounts
• Convert NPD (New Product Development) briefs into commercial business
• Build a strong pipeline for sustainable future growth

Sales Planning & Reporting:

• Ensure regular updating of Sales MIS
• Compile and analyse sales figures periodically
• Provide structured reporting to COO
• Maintain forecasting accuracy and pipeline visibility

Market & Competition Intelligence:

• Competition mapping (companies & product solutions)
• Track food industry trends and innovations
• Identify white spaces in sauces, gravies, marinades, and RTC categories

II. KNOWLEDGE & SKILLS REQUIRED

• Strong understanding of Indian Food Industry trends
• Proven experience in B2B techno-commercial sales
• Experience handling chain restaurants (QSRs, regional chains, cafs)
• Strong industry network (chefs, procurement teams, category managers)
• Strong negotiation & contract management skills
• Innovation mindset and solution-oriented thinking
• Product knowledge in: Cooking Pastes, Wet Marinades, Base Gravies and Culinary Sauces

III. QUALIFICATIONS & EXPERIENCE

• Graduate in Business / Marketing / Food Technology (MBA preferred)
• Minimum 10 years of experience in B2B sales of RTE / RTC / Food Products
• Experience managing large institutional and QSR accounts
• Experience in business development for regional food chains & job-work customers
• Candidates from B2B Food Sales / Food Processing industry preferred

Key Performance Indicators (KPIs):

• Monthly & Quarterly Sales Achievement
• Key Account Growth & Retention
• Pipeline Conversion Ratio
• New Account Acquisition
• Revenue & Margin Growth