Regional Head – Tamil Nadu(Sales & Community)

Hyderabad (first 36 months) Chennai

Experience: 47 years

Early-stage Startup | High Ownership

Reports to : Head of Growth & Community

Company Description

Praja is a hyper-local social platform built for Bharath where people instantly discover everything happening in their village, mandal, and district, in their own language.

Every user is mapped to their real geography and interest areas, enabling authentic village-level communities and interest communities that reflect how Bharath connects in the offline world. Today, citizens, local leaders, and political parties use Praja to share updates, create viral posters, run digital campaigns, and stay connected with their people. Weve become the go-to digital layer for political and community engagement in Telugu states, driven by deep vernacular adoption and high user trust.If you want to build for the next 500M internet users, experiment fast, and scale a high-growth consumer product from the ground up Praja is the place for you.

About the Role

Praja is expanding into Tamil Nadu, and were hiring a Regional Head Tamil Nadu (Sales & Community) to lead the launch and scale of the entire state.

For the first 1-3 months , you will understand our AP/Telangana playbooks, internal systems, and operational models. During this period, youll also set up Tamil Nadus content, community, and sales foundation.

Post this, you will take full ownership of Tamil Nadu building the team, running daily operations, scaling district presence, forging key partnerships, and driving ARR.

What Youll Own

• End-to-end Tamil Nadu launch & operational scale
• Tamil content + community engine
• Sales hiring, funnel ownership, and revenue delivery
• Replication of AP/Telangana playbooks for TN
• ARR targets & state-level KPIs end-to-end

What Youll Do

• Build and run Tamil content + poster operations
• Hire, train, and lead the TN sales team; own funnel outcomes
• Build partnerships with influencers, community bodies, political parties & local networks
• Translate AP/Telangana insights into Tamil-specific playbooks
• Hire and lead a 1020 member team across content, community, and sales within the first 3 months
• Drive ARR, sales performance, and district-level scale

What Success Looks Like:

13 Months

• Build initial TN team (content, community, sales)
• Stabilize daily Tamil content & Community operations
• Contribute toward achieving a $500K ARR run rate

36 Months

• Fully launch Tamil Nadu operations
• Achieve $1M ARR using AP/Telangana playbook replication
• Strengthen political, content & community partnerships

What Were Looking For

Core Experience (Mandatory)

• 47 years of experience leading teams in managerial roles, running operations or business functions
• Proven ability to hire, manage, and scale on-ground teams (content/community/sales)
• Native Tamil speaker with deep understanding of Tamil Nadu tier 2/3 audiences
• Bachelors from a Tier-1 college or MBA preferred

Mindset & Working Style

• Experience in entrepreneurial roles (founder, early employee) or 01 startup environments is highly preferred
• High ownership, execution velocity, and ability to operate independently

Bonus (Nice-to-Have)

• Exposure to political consulting or prior experience in political strategy firms is an added advantage
• Experience working in a content startup or a vernacular-focused high-growth startup

Compensation & Benefits

• Salary : 2430 LPA (based on experience)
• Equity : ESOPs offered on top of the CTC (not included in the salary package)
• Benefits : Opportunity to build Praja in Tamil Nadu from zero to scale, Work closely with founders

Why Join Us

• Lead Tamil Nadu end-to-end content, community, sales & partnerships
• Build the regions entire operational engine from scratch
• Join a fast-growing startup shaping Bharats political & community landscape