Position: Regional Marketing Zonal (East / South / North /West)

Qualifications: Post Graduate/ Graduate / MBA in Marketing or any specialization.

Industry: Retail Industry preferably jewelry

Key Responsibilities:

Strategic Planning & Execution

Develop, implement, and manage the overall marketing strategy for the designated

region.

Prepare annual regional marketing plans and budgets aligned with corporate

objectives.

Effectively allocate and optimize regional marketing budgets, ensuring maximum

ROI.

Market Insights & Research

Conduct market research, analyze consumer trends, competitor activities, and

market forecasts.

Provide actionable insights to the business and product teams to support strategic

decision-making.

Collaborate with regional business teams to identify opportunities and challenges

within the market.

Brand Management & Campaigns

Plan and coordinate marketing campaigns tailored for the region across multiple

channelsprint, digital, on-ground activities, and partnerships.

Ensure brand messaging remains strong, consistent, and aligns with corporate

brand guidelines across all platforms.

Monitor and evaluate campaign performance; recommend improvements for future

initiatives.

Cross-functional Collaboration

Work closely with sales, operations, product, and corporate marketing teams to

ensure cohesive execution of marketing initiatives.

Support launch of new products, services, or modules with region-specific

marketing strategies.

Required Skills & Competencies:

Strong understanding of regional markets, preferably in the retail or jewelry sector.

Excellent communication, analytical, and project management skills.

Ability to handle multiple projects simultaneously and deliver within deadlines.

Experience in budgeting, media planning, and campaign performance analysis.

Proficiency in digital marketing tools and local/regional media networks is a plus.

Regional Account Manager