Real Estate Strategy

About Cult - Curefit Healthcare Pvt Ltd, founded in 2016, is Indias largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The companys vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Role Overview -

The Lead Real Estate Expansion (New Cities) is responsible for launching and scaling new markets. This role owns the entire process end-to-end from micro-market to handover to the Projects team. It involves driving the strategy for new cities, conducting feasibility studies (rental benchmarks and supply mapping), building a strong consultant network, managing end-to-end site acquisition, and leading cross-functional execution to establish the brand quickly and sustainably.

Key Responsibilities

New Market Strategy & Planning

• Identify and evaluate potential new cities for expansion.
• Conduct deep-dive market feasibility (demographics, competition, rental benchmarks, legal environment).
• Create city-launch plans, including target locations and priority micro-markets.

Site Sourcing & Deal Making

• Build a strong ground network of brokers, developers, and landlords across new cities.
• Identify, evaluate, and shortlist properties aligned with expansion strategy.
• Lead commercial negotiations and close deals with landlords.

Due Diligence & Compliance

• Oversee due-diligence processes(DDR & LFR Process), documentation, and legal agreement closures.
• Ensure compliance with city-specific legal norms, licensing requirements, and statutory needs.

Cross-Functional Leadership

• Drive end-to-end execution with Projects, Design, Legal, Expansion, Finance
• Ensure timely handover, construction readiness, and pre-opening readiness.
• Own the project timelines and deliver store openings as per AOP.

Market Activation & Stabilisation

• Support launch marketing plans and local market activation.
• Monitor early performance and coordinate with Operations to ensure stability.

Team & Stakeholder Management

• Mentor regional teams during new-city rollouts.
• Present new-city feasibility and expansion progress to senior leadership.

Required Skills

• Strong negotiation and stakeholder management
• Excellent communication and presentation skills
• Strategic thinking with strong execution capability
• High agility and ability to work in ambiguous, new-market environments
• Strong analytical skills; proficiency in MS Office & market research tools
• High travel readiness

Candidate Profile

• Qualification: Postgraduate degree (Sales & Marketing / Strategy / Finance preferred)
• Experience: 14+ years, with at least 45 years in new-market expansions
• Industry: Retail, QSR, FMCG, Co-working, or any multi-city expansion domain