QA - Director

Job Description:

• Key Responsibilities:
• QA Team Management:
  • Lead and manage a team of QA associates, ensuring high-quality output, maintaining team productivity, and fostering a culture of accountability and continuous improvement.
  • Provide mentorship and guidance, helping team members develop professionally while ensuring the team remains aligned with the DGS Media objectives and quality standards.
  • Conduct regular performance reviews, provide feedback, and set clear goals to enhance team performance and efficiency.
• Collaboration with Channel Leads:
  • Work closely with channel leads (Paid Search, Paid Social, Retail Media, Display, Programmatic) to understand specific requirements, strategies, and goals for each digital marketing initiative.
  • Collaborate cross-functionally with teams to identify potential quality issues, proactively address them, and ensure seamless execution of campaigns across all channels.
• Comprehensive Reporting:
  • Share comprehensive, data-driven QA reports with stakeholders, outlining the status of volumes managed, identified defects, and any risks that could impact the quality or performance of campaigns.
  • Provide clear and actionable insights based on, defect trends, and performance data.
  • Regularly update Sr.leadership on the quality assurance progress, highlighting key issues, risks, and suggested solutions.
• Root Cause Analysis (RCA) on External Defects:
  • Lead the process of conducting thorough RCAs on external defects that impact the performance or quality of digital marketing campaigns.
  • Analyze the root causes of issues and propose actionable recommendations to prevent future occurrences.
  • Collaborate with relevant teams to ensure proper resolution and follow-up on defect closures.
• Identifying Training Needs Based on Defect Trends:
  • Regularly review internal defect trends to identify recurring issues, performance gaps, and areas where additional training or resources are needed.
  • Prepare detailed reports on these trends and work with Learning and Development (L&D) teams to address skill gaps and enhance team knowledge.
  • Design and implement targeted training programs to address key areas for improvement within the team, focusing on preventing future defects.
• Collaboration with L&D for Training Initiatives:
  • Work closely with the Learning & Development (L&D) team to discuss and develop training programs that will address skill gaps or knowledge deficiencies identified through defect analysis.
  • Ensure training content is aligned with the latest industry trends, and QA best practices.
• Defect Prevention Strategy:
  • Build and execute strategies aimed at preventing defects in campaigns by focusing on process improvements, enhancing test coverage, and integrating best practices.
  • Collaborate with teams to ensure early identification of potential quality issues and mitigation strategies before they impact campaign performance.
• Continuous Improvement Plan:
  • Develop and implement a continuous improvement plan for the QA process, ensuring that methodologies, tools, and practices evolve in response to industry advancements and internal feedback.
  • Regularly evaluate the effectiveness of current QA processes and make adjustments as needed to enhance the team’s productivity and the overall quality of campaigns.

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