Public Relations Executive

About us/Company overview:

PEP is a dynamic personal care company that proudly houses two innovative brands mCaffeine & Hyphen . With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While mCaffeine is Indias first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEPs mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases.

Come, join the pack!

Job Summary:

Were looking for a proactive and creative PR Executive who understands how brands grow in the D2C ecosystem. If you're a natural storyteller with a strong love for content and communication, this role is for you.

Key Responsibilities:

• Craft high-impact content and narratives that build brand presence and reputation.
• Create sharp, engaging written communication across PR releases, social, and branded content.
• Shoot and experiment with content formats for social and PR opportunities.
• Work closely with cross-functional teams to ensure consistent brand messaging.
• Support PR outreach, brand campaigns, and storytelling initiatives.

What Were Looking For

• 23 years of experience in Public Relations, Marketing, or Communications.
• Excellent content writing and storytelling skills with a strong command of language.
• A keen eye for detail and a genuine interest in content creation.
• Hands-on comfort with Canva for quick, brand-first design output.
• Strong understanding of digital platforms like Instagram, LinkedIn, YouTube , and emerging formats.
• Confidence in written and verbal communication.
• An instinct for what performs online , backed by awareness of brand building, digital culture, and the D2C growth landscape.

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