Job Responsibilities

Planning

Understand the client requirements and deliverables for the proposed marketing and communication strategy and execute to meet the KPIs

Plan and briefing of work management across the mediums and teams and partners

Establish clarity in communication and briefing amongst clients, partners, and the team members at the initial level for minimum miscommunication

Standardization and Management of all important documents and information required across verticals

Execution

Understand the industry of the client and approach to get to media campaign outcomes

Ability to pitch press release and feature ideas to the relevant media, to interest them in covering the clients stories

Ability to build client relationships and maintain a network of media contacts including journalists and industry spokespeople

Ability to write press releases, articles, blogs and the required content pieces

Work as part of the Brand Communications teams to deliver the larger mandate (beyond just PR) through consistent brand message across

Manage the needs of the client and their accounts

Contribute to team meetings, liaising and update clients on the activities undertaken

Play the role of back to the larger Brand Communications team on the mandate when needed Soft Skills

Disciplined with time and commitments Solution oriented and rational decision maker

Ability to take and give feedback rationally,Prioritization of tasks

Ability to grasp aligned sector/s

Well-read with an interest and opinion on subjects

Hard skills and qualifications

Flexible to work within the provided resources and maintain quality

Holistic understanding of Brand Communications

Ability to multitask, be solution oriented and operate with team in a fast-paced environment while maintaining strong attention to detail

Excellent writing and speaking communication skills

Ability to understand the required story pitch points for achieving objectives of the brand

Have a good media relation skillset

Ability to manage multiple projects

Keeping updated with current PR trends and tools

Bachelors/Masters in marketing, communication, business or other relevant field

Public Relations Communications Specialist(Account Manager)-Mumbai