Job Description:

We are seeking a passionate and experienced Public Relations Manager Fashion to lead

communications and media strategy for fashion and lifestyle clients. The ideal candidate will

have a strong network within the fashion media landscape and a deep understanding of the

fashion industry's trends, tone, and audience. This role involves spearheading high-impact

campaigns that elevate our clients presence across editorial, influencer, and digital

platforms.

Key Responsibilities:

Fashion Media Relations & Thought Leadership: Build and maintain relationships

with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories;

secure impactful media placements in fashion and lifestyle publications.

PR Strategy: Design and lead integrated PR campaigns that reflect each brands

aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).

Event PR & Brand Showcases: Manage press previews, fashion events, pop-ups, and

brand activations; ensure strong media turnout and post-event coverage.

Crisis Communication: Handle sensitive brand issues such as product recalls,

backlash, or influencer controversies with timely and strategic messaging.

Content & Messaging: Craft compelling press releases, lookbooks, fashion bios, and

seasonal trend pitches tailored for media.

Stakeholder Engagement: Act as a liaison between clients, designers, influencers,

stylists, and fashion journalists.

Executive Communications: Support fashion founders and brand leaders with media

training, key message development, and interviews.

Team Leadership: Guide a team of fashion PR executives, encouraging creativity,

strong execution, and industry insight.

Performance Metrics & Reporting: Measure campaign effectiveness through media

impressions, sentiment analysis, and ROI.

Budget Oversight: Oversee campaign budgets while maximizing visibility within

fashion media and events.

Brand & Reputation Management: Position clients as trendsetters through

storytelling, collaborations, and strategic brand alignment.

Qualifications:

5+ years of public relations experience, with at least 2 years focused on the fashion,

beauty, or lifestyle sector.

Strong media relationships with fashion publications.

Proven success in leading PR for fashion events, product launches, and influencer

campaigns.

Excellent storytelling, writing, and visual communication skills.

Deep understanding of fashion trends, consumer behavior, and brand building.

Confidence in high-pressure environments and client-facing interactions.

Ability to juggle multiple brands and projects in a fast-paced, stylish setting.

Public Relations Account Manager