Programmatic - Specialist

Join us at OGS

We are OGSOmnicom's Integrated Solutions Engine that brings together a global talent community and connected capabilities in data, creative, media, commerce, and technology to build adaptive, future-ready solutions.

We are redefining the global capability center - not as an offshoring hub, but as a true inside edge. OGS is the place where the future is tested, built, and scaled for the worlds most ambitious agencies and clients.

With over 4300+ talented professionals in India , we are proud to be a diverse, inclusive, and collaborative community that thrives on innovation and excellence. Our teams work with some of the worlds most iconic brands, helping them move faster and achieve moreeverywhere. We are growing rapidly and looking for passionate individuals to be part of this journey.

Let us build this, together!

Open Location : Hyderabad, Bengaluru, Chennai, Coimbatore

Responsibilities:

• Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD
• Able to ideate successful audience segmentation aimed at reaching a client goal
• Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
• Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities
• Able to make compelling arguments based on data and results for more client data access
• Working with agency team to develop best-in-class solutions based on available tech
• Communicates day-to-day format, screen, inventory performance to clients and agencies as needed
• Understands and can describe bottom-up planning, how client goals and KPIs to platform activation strategies/tactics across the funnel.

Qualifications:

• A full-time graduate degree (Mandatory)
• 4 to 8 years of experience in managing programmatic campaigns for large clients
• Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients
• Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
• Able to proficiently describe all possible KPIs and how they fit into the customer journey
• Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment
• Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.