Programmatic Media Specialist (DV360 Expert)

We are looking for a Programmatic Media Specialist with strong hands-on experience in DV360 and a solid understanding of digital media planning, strategy, and execution. The ideal candidate will be responsible for managing full-funnel campaigns (Branding + Performance) and collaborating closely with clients to deliver data-driven, impactful media strategies.

Key Responsibilities:

• Campaign Management (DV360):
• Set up, optimize, and monitor programmatic campaigns across Display, Video, YouTube, and other inventory sources using DV360.
• Ensure campaigns are aligned with client goals, maintaining pacing, targeting accuracy, and delivery performance.
• Planning & Strategy:
• Develop digital media plans and programmatic strategies based on client briefs, KPIs, and budgets.
• Suggest optimal inventory, formats, targeting, and budget allocation.
• Client Communication:
• Act as the primary point of contact for clients for campaign updates, insights, and recommendations.
• Present strategy decks, media plans, and performance reports effectively.
• Cross-Platform Knowledge:
• Work knowledge of Google Ads and Meta Ads Manager for campaign planning, execution, and optimization.
• Integrate learnings across platforms to deliver full-funnel media solutions.
• Performance & Branding Campaigns:
• Manage both awareness and lead/performance campaigns end-to-end.
• Derive insights and recommendations from performance data to improve future campaigns.
• Reporting & Analysis:
• Create detailed performance reports and strategic PPTs with actionable insights.
• Work closely with analytics and creative teams to optimize campaign outcomes.
• Client Categories Exposure:
• Should have experience managing campaigns across multiple industry verticals with medium to large budgets.

Required Skills & Qualifications:

• 4-5 years of hands-on experience managing DV360 campaigns (Display, Video, YouTube).
• Strong understanding of programmatic media buying, targeting, and optimization techniques.
• 4-5 Years Experience on Google Ads, Meta Ads, and overall paid media landscape.
• Strong analytical and presentation skills (proficiency in Excel and PowerPoint).
• Excellent verbal and written communication skills.
• Experience handling branding and performance campaigns.
• Ability to work in a fast-paced environment and manage multiple clients/projects simultaneously.