Program Manager

Job Role Program Manager

Job location- Bengaluru (Onsite)

CTC 40k to 45K per month

Qualifications Bachelor's degree

Languages: English

Experience 3-5years

Role Overview

A strategic and execution-focused role providing executive support to the Director while driving marketing, e-commerce, and brand growth initiatives across domestic and international markets.

Key Responsibilities

Executive & Strategic Support

* Provide executive assistance to the Director, ensuring seamless coordination of marketing and business initiatives.

* Define, set, and track monthly marketing and sales goals aligned with business objectives.

* Prepare leadership reports, dashboards, and actionable insights for review meetings.

Marketing & Campaign Management

* Plan and execute integrated marketing campaigns across digital and offline channels.

* Conceptualize seasonal and festival-specific campaigns and promotional offers.

* Develop creative briefs, ad scripts, campaign narratives, and brand storytelling frameworks.

* Review and approve WhatsApp marketing campaigns before execution.

* Ensure brand voice consistency, cultural relevance, and storytelling coherence across all communication.

Social Media & Content

* Manage social media presence including content planning, engagement, and customer query responses.

* Coordinate influencer partnerships, vendor collaborations, and video shoots.

* Oversee interns and collaborators across content and marketing functions.

E-commerce & Marketplace Management

* Manage product listings and optimization on Flipkart and Amazon India.

* Coordinate with agencies for Amazon USA marketplace management (Tulasi brand).

* Oversee quick commerce platform listings and distribution expansion.

* Maintain and update website content and requirements for Sarathi International.

Product & Growth Initiatives

* Contribute to product creation, positioning, and go-to-market strategies.

* Launch and scale new products in collaboration with product and business teams.

* Manage agency partners and external collaborators to support marketing objectives