Program Manager (Digital Marketing Agency)

Title: Program Manager New & Emerging Business

Role Objective:

Lead the development and expansion of strategic COEs, with the AI

Innovation Lab as the primary focus, driving innovative practice areas

including CRO, ASO, YouTube SEO, Paid Marketing, Website development,

Content Marketing and Premium Link building. The role has direct revenue

growth responsibilities.

Key Responsibilities:

Establish and launch the AI Innovation Lab as the flagship COE

practice, overseeing strategy, execution, and performance.

Develop and scale additional COEs (CRO, ASO, YouTube SEO, Paid

Marketing, Website development, Content Marketing and Premium

Link building), building expert teams, and driving adoption across

the organization.

Define and execute go-to-market strategies for each COE,

collaborating with sales, product, and marketing.

Set and own revenue targets for all practice areas, ensuring

consistent growth and profitability.

Lead cross-functional teams to deliver client solutions, manage

resource allocation, and ensure timely delivery of outcomes.

Stay abreast of industry trends, AI innovation, and digital best

practices to maintain thought leadership and competitive advantage.

Build strong partnerships with internal stakeholders, clients, and

external vendors.

Measure, report, and communicate performance metrics for each

COE, recommending improvements and scaling successes.

Ideal Candidate Profile:

Proven experience in digital marketing, AI initiatives, or innovation

labs.

Track record of strategic program management, COE or practice area

expansion, and revenue achievement.

Ability to lead multidisciplinary teams and manage cross-practice

collaborations.

Excellent stakeholder management, presentation, and client-facing

skills.

Entrepreneurial mindset with passion for building and scaling

innovative solutions.

Performance Metrics:

COE launch milestones achieved

Revenue growth against targets

Client adoption rates across COEs

Innovation outputs and process optimizations

Preferred Qualifications:

MBA or equivalent degree in Marketing, Business, or related field.

Prior experience in scaling a digital agency or marketing services or AI

services company.