Program Manager- D2C

About OWN

OWN (Only Whats Needed) is a people-led food and nutrition brand built on a simple idea: make the truth visible. We build products with fewer, better ingredients, and we make the proof (whats inside, why its inside, whats tested, how to verify) available in public.

Were not building a marketing brand. Were building a movement where building with the public wins.

Why this role exists:

Turn OWNs mission into daily execution. You will own ops + growth for OWNs D2C and partner storefronts, ensuring clean launches, reliable availability, and quality sell-through with zero gimmicks and minimal cash burn.

What is this role expected to drive:

Mental availability

• Drive platform engagement through content and programs that brings to life the brand positioning and product propositions
• Communication on platform and channels via PDPs, carousel images, test reports, voting and content led engagement on the platform
• Design and execute content in line with the brand principles and identify reasons for OWN to be the top of mind when anyone thinks protein
• Build and execute distinctive brand assets for OWN that makes OWN memorable and easily recallable for people when they are thinking to buy the category

Consumer insights and Analytics

• Identify consumer insights from shopper and buyer behaviour on onlywhatsneeded.in and other partner marketplaces
• Deep interest in knowing what are the latent and unspecified needs of our consumers that we can address through our platform
• Consumer calls cadence: weekly consumer calls to uncover insights that would drive better content to commerce journey

Must-have skills & experience

• 23 years in D2C/ E-Commerce/ Quick-Commerce marketing, brand or category teams (FMCG or consumer internet)
• Strong program management: critical pathing, stakeholder comms
• Data mindset: Comfort with spreadsheets, bonus if youve used Mixpanel/ GA/ Looker
• Openness to work in an unstructured environment