Program Manager - Digital Mark

Cognizant

5 - 10 years

Hyderabad

Posted: 30/03/2025

Job Description

Job Description

Title: Google Sales Play Support

Executive Summary

The Google Sales Play Support team is responsible for developing and delivering GTM (Go To Market) campaigns. An activation is a package of resources that include: sales plays, demand generation campaigns, incentives, learning and enablement modules, and post sales resources. The team collaborates closely with the North America, LATAM, EMEA, and Japan and Asia Pacific (JAPAC) regions to execute the activations with select partners. A key stakeholder involved in the rollout and execution of the activations with partners is the Google Cloud Activation Manager.

The Google Cloud Google Sales Play Support is focused on the following priorities:

Collaborate with the Global Sales Play team to prepare PDMs (Partner Development Managers) to introduce and drive execution of the Google Cloud activations with partners

Track and report out partner engagement and revenue with the Google Cloud Sales Play initiatives

Function as a conduit between PDMs and cross functional teams team to communicate key regional successes, challenges, and develop an action plan to continuously improve

Collaborate with regional/local stakeholders to promote Sales Play campaign success and expand GTM activities across partner ecosystem

Provide feedback or insights on regional partner activation execution with specific recommendations to improve the partner experience

Engage with other regional Sales Play Managers to identify and implement recommendations to improve how the organization executes more efficiently at scale

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Google Sales Play Support

Specifically the job responsibilities entail the following:

Develop deep understanding of the partner’s business in region and identify which activations are relevant for partners to execute and adapt where necessary

Prepare and train the PDMs to introduce Google Cloud activations successfully to partners and serve as the activation SME to the advisor teams

Act as a proxy for the Global Activation team to identify key trends, concerns or opportunities and communicate these insights with actionable recommendations

Communicate and drive adoption of the resources available to the Partner Advisors to drive success with Google Cloud activations

Track and report out partner engagement and execution with Google Cloud activations

Collaborate with other regional Activation Campaign Managers to identify best practices that improve execution effectiveness with Google Cloud activations and improve the overall partner experience

Job Requirements

The candidate should have the following experience:

Minimum of 5-10 yrs of relevant experience working in a go-to-market capacity within SaaS domain

Experience working with SaaS partners - specifically executing go-to-market activities at scale

Customer focus - specific understanding of customer needs across a designated market/region - and how cloud infrastructure services address customer needs (ie. enterprise, corporate, mid-market as target customer segments)

Good understanding of Cloud fundamentals (ie. Infrastructure services)

Team building - Strong collaboration and communication skills with peers in multiple regions: North America, Latin America, Europe and Asia

Have leadership skills to help direct the team and provide guidance on areas of opportunity

Strong problem-solving skills

Comfortable dealing with ambiguity

Demonstrated ability to take ownership and execute with strong attention to detail

Strong analytical skills (i.e., proficient with spreadsheet formulas and basic pivot tables)

Solid communication skills (English) - specifically communicating to stakeholders - both senior and peers - business insights, recommendations or best practices that are supported by analytics or customer/partner data to improve activation execution or improve overall organization effectiveness

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About Company

Cognizant is a global leader in technology and consulting services, helping businesses transform their operations through digital solutions. Specializing in IT services, including software development, business process outsourcing, and consulting, Cognizant supports clients across industries such as healthcare, financial services, manufacturing, and retail. With a focus on innovation, Cognizant assists organizations in modernizing their technology, improving operational efficiency, and enhancing customer experiences. Headquartered in the U.S., it is consistently ranked among the most admired companies in the world and is a member of the NASDAQ-100.

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