About SIHO Research

Were on a mission to simplify investing for Indias professionals.

Backed by SEBI registration and deep tech, weve built InvestVidhi an AI-powered equity research platform designed to help Indians grow wealth with confidence, not confusion.

Now were scaling. And we need a self-driven Marketing Lead who can build and own the growth engine.

Why This Role Exists

SIHO is building an AI-first investing platform in a complex, regulated market.

We dont want:

Just performance marketing
Just branding
Just social media

We want someone who can:

Design marketing strategy

Own growth engine

Build distribution leverage

Create viral loops

Strengthen product adoption

Think revenue

This is a builder role.

2 Core Ownership Areas

You will own 5 layers:

1. Marketing Strategy (Big Picture Thinking)

Define clear market positioning
Refine ICP messaging
Define differentiation vs competitors
Align marketing with revenue targets
Build quarterly growth roadmap

You must think in:

Market gaps
Customer psychology
Strategic angles
Category positioning

Not just channels.

2. Product-Led Growth Engine

Map complete user journey
Improve onboarding
Improve activation metrics
Improve retention and conversion
Build habit loops inside product
Reduce friction in value discovery

Focus:

How do we help users experience value in the shortest time?

3. Distribution & Viral Thinking

Identify viral hooks within product
Build referral or social loops
Create shareable assets
Design webinar engines
Launch thought-leadership positioning

You must ask:

What can users share naturally?

What makes this talk-worthy?

4. Experimentation & Performance

Run A/B tests weekly
Test pricing positioning
Test messaging angles
Kill underperforming funnels fast
Track CAC, LTV, churn, engagement

Speed of experimentation is key.

5. Brand & Authority Building

Simplify complex investing ideas
Improve LinkedIn positioning
Convert research into marketing assets
Build trust in a regulated industry
Create clarity-led storytelling

Clarity builds authority.

Authority builds trust.

Trust builds conversion.

3 AI-First Requirement

You must:

Use AI tools daily
Improve copy speed
Analyze performance trends faster
Build repeatable templates
Automate wherever possible

Manual thinking where automation is possible is inefficiency.

4 What We Expect From You

When given a goal:

Improve paid conversion by 20%

You respond with:

Hypothesis
Strategy
Execution plan
Metrics
Timeline

Not:

Tell me what to do.

5 Ideal Candidate Traits

13 years growth/product marketing experience
Strong analytical thinking
Strong written clarity
Comfortable with ambiguity
Obsessive about optimization
High energy
Owner mindset
Emotionally stable
Low ego

We prefer:

Smart + structured + hungry

Over

Experienced + rigid

6 What Success Looks Like in 90 Days

Clear marketing strategy documented
Funnel mapped and measured
610 experiments executed
Activation metrics improved
Founder involvement reduced
Distribution engine active
Clear positioning narrative built

7 This Is NOT For

Social media only profiles
Branding-only marketers
Agency coordinators
People who need daily supervision
People afraid of accountability

How to Apply

Send your resume or portfolio to jsr.nitin@sihoresearch.com

Subject: Product-Led Growth & Marketing Lead

Product-Led Growth & Marketing Lead

SIHO Research

Job Description

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