Product Merchandiser – Jewellery

Company Description

Ashapuri Gold Ornaments Limited (AGOL) is a premier manufacturer of gold antique jewelry with over 20 years of experience in the industry. Known for exceptional craftsmanship and an extensive inventory of high-quality designs, AGOL serves a diverse clientele, from metro cities to urban locations across India. With a presence in Ahmedabad, Delhi, Mumbai, Bangalore, and Chennai, the company has established itself as a trusted supplier for jewelers and corporate clients. Our focus is on delivering unmatched quality and ensuring brilliance is reflected in every piece of jewelry we create.

About the Role

Ashapuri Gold Ornament Ltd. is seeking a Product Merchandiser who combines product planning with strong commercial understanding. The role will focus on developing jewellery collections that align with market demand and drive sales growth.

You will work closely with sales, design, and production teams to plan collections, identify winning product categories, and ensure the right product mix reaches the market.

Key Responsibilities

Product & Collection Planning

• Plan jewellery collections based on market demand, customer preferences, and sales opportunities.
• Collaborate with design teams to develop commercially strong and scalable products.
• Define the right product mix, price points, and design categories.

Sales & Market Alignment

• Work closely with the sales team to understand customer requirements and buying trends.
• Identify high-potential products and categories that can drive business growth.
• Support product presentations and ensure collections are aligned with market demand.

Market Intelligence

• Conduct store visits, competitor analysis, and trend research to understand evolving jewellery trends.
• Analyse market gaps and propose new product opportunities.

Product Development Coordination

• Coordinate with design, CAD, and manufacturing teams to ensure smooth development of new collections.
• Monitor product lifecycle and improve collections based on market response.

Performance Monitoring

• Track product performance and identify top-selling designs and growth opportunities.
• Continuously optimize product offerings to improve sales performance.

Required Skills

• Strong understanding of jewellery merchandising and product development
• Commercial mindset with strong sales orientation
• Market research and trend analysis capability
• Strong coordination and project management skills

Preferred Background

• Experience in jewellery merchandising, retail buying, or category management
• Prior exposure to jewellery retail or manufacturing industry
• Ability to balance design creativity with commercial viability

Why Join Us

• Opportunity to work with a growing premium jewellery manufacturing company
• Direct exposure to collection strategy and market-driven product development
• Work closely with leadership and cross-functional teams