Product Marketing - Manager/Sr Manager
Darwinbox
4 - 10 years
Hyderabad
Posted: 18/06/2025
Job Description
About us:
Darwinbox is Asia's fastest-growing HR technology platform. Brainchild of alumni from world's most distinguished organizations (McKinsey, EY, Google), we are the preferred choice of 950+ global enterprises to manage their 2.5 Million+ employees across 100+ countries.
Darwinbox's new-age HCM suite competes with local as well as global players in the enterprise technology space (such as SAP, Oracle, and Workday). The firm has acquired notable customers ranging from large conglomerates to unicorn start-ups – Vedanta, Mahindra, Glenmark, Adani Wilmar, Swiggy, DLF, Crisil, CRED, JG Summit Group, Cebu Pacific Air, Nivea, etc.
The vision of Darwinbox to build a world-class product company from Asia and is backed by marquee global investors like Salesforce, Sequoia Capital, and Lightspeed Venture Partners and Microsoft.
About the Role:
Product marketing at Darwinbox starts with the technology and ends with the user, bringing them both together in exciting and effective ways. Understand the product. Understand the buyer. Work your sorcery to connect these two.
As a product marketer at Darwinbox, you’ll take part in an end-to-end marketing experience as you contribute and lead all the key facets in a product’s journey. From determining positioning, competitive analysis to building a winning sales message, you’ll help shape the voice of the product and help it grow a strong user base. You’ll be expected to work with a cross-functional team across Sales, Marketing, Customer Success & Implementation and Product Management.
What do we expect from this role:
Understanding the Market: Prospects; their goals, their fears, their wins, their losses; you’ll be the go-to person for everything customer related. You’ll drive the sense of customer obsessiveness in every team that you’ll be working with. You’ll keep a track of every market movement, competition, potential collaborations, threats and opportunities for us to jump at and double down on.
Understanding the Product: You’ll be the bridge between product and the customer. This will require you to invest a significant amount of time understanding the product, its implementation, its future roadmap, its strengths and its weaknesses. You’ll also be expected to keep a track of how the product is positioned against competing offerings.
Storytelling: You should be good at communicating complex ideas in simplest consumable terms. Your work on messaging and positioning will play a key role in how the product is being perceived in various groups of our ecosystems. Our customers/ prospects, partners, industry influencers and analysts, our sales team, marketing team and so on and so forth.
Program Management: We believe that empathy is an insanely productive enabler for a good product marketer. You’ll be working with different functional teams like Sales, Customer Success and Product Management, all with their own set of priorities and timelines. You’ll have to be proactive, be assertive when needed and empathetic at the same time to ensure program/ initiative success.
Customer Marketing: One of the key levers of Darwinbox’s growth strategy has been enabling word of mouth at scale. Our customers are our primary advocates. You’ll operate within a long-term customer marketing framework; A framework that includes identifying ways to convert more customers into advocates, managing and leveraging existing advocates to add measurable value to the sales pipeline and NPS, conceptualizing and executing product adoption and upsell campaigns.
Analyst Relationships: Being an enterprise focused technology company which strives to always do right by its customers. We aim to provide the most accurate, consistent, and comprehensive perspective on Darwinbox to industry analysts and to enable receiving the same from industry analysts to inform key decisions we’re making. As a part of this orchestration, you’ll be focusing on two key areas.
Analyst Briefing and Communication:
About Company
Darwinbox is a cloud-based HR management platform that provides end-to-end HR solutions for businesses. The platform offers features such as recruitment, performance management, payroll, learning, and employee engagement to help organizations manage their workforce more efficiently.
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