Product Marketing Manager

Location: Coimbatore (Full-time, On-site)

Company: Safebox

Safebox is a SEBI-registered, compliance-first digital platform helping Indian families organise their complete financial life in one secure place. From investments and loans to insurance, IDs, and critical documents - Safebox brings everything into a structured dashboard with controlled family sharing.

In India, over 3+ lakh crore remains unclaimed due to scattered or forgotten financial information. Safebox designed to help families preserve financial clarity, ensure continuity, and prevent loss due to scattered or undocumented assets.

We are looking for a Product Marketing Manager with 5 to 6 years of experience in B2C fintech, wealthtech, insurtech or Candidates who have driven product marketing for consumer apps, especially subscription-based models, will be strongly preferred.

This role is not about social media posting.

It is about driving activation, positioning, and paid conversion for a trust-led product.

You will work closely with founders and product teams to define how Safebox is understood, adopted, and paid for.

• Define and refine Safeboxs core positioning and messaging
• Own onboarding and activation flow optimisation
• Improve paid subscription conversion
• Launch feature-led campaigns
• Build lifecycle journeys (Email, WhatsApp, push notifications)
• Drive A/B testing for pricing, messaging, and funnels
• Work with performance marketing to improve CAC-to-LTV ratio
• Translate compliance into trust-based narratives
• Analyse funnel metrics and drive growth experiments

• 56 years in B2C fintech, wealthtech, insurtech, or subscription apps
• Strong understanding of Indian consumer behavior
• Hands-on experience with activation and retention funnels
• Experience using tools like CleverTap
• Strong analytical mindset and comfort with data
• Excellent copywriting and communication skills
• Ability to work closely with founders in a fast-paced environment

• Higher activation within first 7 days
• Improved conversion from free to paid
• Clear and differentiated Safebox positioning
• Reduced drop-offs in onboarding
• Strong trust-led brand perception

Safebox is creating a new category in wealth protection for Indian families, not competing in an existing one. As a SEBI-regulated platform, we operate within a defined compliance and governance framework, building long-term trust.

• You will have direct ownership and real decision-making authority, not just execution responsibility. This is an early-stage opportunity to shape the brand, product positioning, and growth strategy while working closely with seasoned founders and influencing core business decisions from day one.