Product Marketing Manager

Company Description

Network Science, established in London in 2020, specializes in helping enterprises transition artificial intelligence (AI) projects from experimentation to delivering measurable business results. With partnerships spanning over 100 global enterprises, we have successfully executed more than 150 AI workflows, delivering an average ROI of 8. Our approach emphasizes rapid execution, simplicity, co-creation with enterprise teams, and precise delivery to ensure that AI drives impactful and sustainable outcomes from day one. Network Science simplifies complex AI implementations, ensuring practical application and scalability for enterprise decision-making.

Role Description

This is a full-time on-site role for a Product Marketing Manager, based in the Mumbai Metropolitan Region. The Product Marketing Manager will be responsible for conducting market research, creating and implementing go-to-market strategies, facilitating product positioning, and collaborating with cross-functional teams such as sales, product, and marketing. The role also includes analyzing market trends, crafting messaging frameworks, supporting sales enablement efforts, and driving the adoption of AI-powered solutions to meet customer needs.

We are a Deep Tech innovation firm proven at enterprise scale and have built the Operating System for Enterprise AI. Network Science is trusted AI partner for 100+ global market leaders, including JPMorgan Chase, Red Bull, Etihad, and Schneider Electric. Unlike early-stage ventures, we have a validated model that delivers an average 8x ROI for our clients. Our excellence is recognized globally; we were recently named a Global Leader in Gen AI Strategy & Execution by ISG.

We invite you to join the marketing & GTM team.

Key Responsibilities:

Category Design & Creation:

1. Develop and refine the category narrative that sets us apart in the market.

2. Collaborate with cross-functional teams to identify and articulate the unique value proposition of our products.

3. Conduct market research to understand industry trends and customer needs and incorporate insights into the category narrative.

Storytelling:

1. Craft engaging and persuasive stories that communicate our mission, vision, and the unique benefits of our products.

2. Develop a consistent brand voice and messaging across all channels, including the website, social media, advertising, and customer communications.

3. Create content that evokes emotions and connects with the audience on a deeper level.

Product Marketing:

1. Understand customer needs and market trends to influence product decisions and help us proactively understand what we should build.

2. Align with the Product, Sales, & CS teams on the roadmap and design/execute communication cadences to stakeholders.

Sales Enablement:

1. Create a comprehensive asset stack; decks, docs, videos, and web pages, mapped to market needs, product features, and use cases.

2. Create tutorials and how-tos for Sales, CS and other internal teams to *really* understand NSOffice AIs features, solutions, and use cases.

3. Proactively accelerate new/expansion opportunities through assets and campaigns based on specific needs throughout the sales cycle.

Thought Leadership:

1. Conceptualize and promote thought leadership through events and webinars on topics of interest to prospects and customers across geographies.

2. Grow and engage our Customer Advisory Board to source ideas from the industry and align our efforts with the broader needs.

3. Over time, create an engaged community of stakeholders consisting of prospects, customers, and influencers globally.

Analyst Relationships:

1. Lead AR strategy with leaders: own tier-1 evaluations (MQ/Wave), briefing/inquiry calendar, relationships, and customer evidence.

2. Prove impact: deliver measurable gains in report inclusion/positioning, coverage quality/sentiment, and AR influenced pipeline/launch outcomes.

3. Build the AR engine: drive cross functional readiness (product/execs/comms/legal), turn analyst insights into roadmap/messaging, and run ops (CRM, scorecards, budget).

A typical week / month:

• Crafting stories for our product modules, own the execution of these stories from design, development to distribution.
• Prospect and customer calls to understand needs dynamically and figure how we can service them proactively.
• Draft category stories, Create marketing assets. Ex: Case Study / Testimonial videos, Solutions Docs / Decks, Battlecards, etc.
• Product communication to internal or external stakeholders on whats coming up and why they should care.
• Servicing specific asks for strategic accounts in the pipelinenew/expansion and tracking them to closure.
• Cadences with Sales, CS, and Product teams to create greater alignment on what we build, what we sell ..among other things!

What really matters:

Ability to craft, adapt, execute, and experiment marketing programs and campaigns across channels

Demonstrated excellence in product marketing in leading B2B companies with customers in US markets. Experience working with sales and product teams to translate and map strategic market needs with solutions & product narratives/messaging.

Ability to write, design, and create compelling marketing assets in various formatsdecks, docs, videos, etc.

Experience working in an early-stage startup, building things from the ground up, and working with ambiguity.

Knowledge of the IT buying process

What matters somewhat:

Ability to balance quantitative and qualitative mindsets to analyze various situations.

A background in B2B/SaaS marketing for 3-7 years. Open to explore if someone has B2B/SaaS and B2C mix experience too.

Experience working in a fast-paced, entrepreneurial environment with diverse teams.

Deep understanding of the enterprise software business and market cycles.

A moderate sense of humor and a passion for things beyond the realm of the desk and chair.

What does not matter:

The school or college that you have gone to

Your scores and grades in school