Product Marketing Manager

Your Mission

Are you the kind of marketer who sees beyond the launch? Were looking for a Product Marketing Manager who can own the go-to-market strategy , drive product messaging , and turn product insights into growth levers . In this role, you'll be the vital connector between Product, Sales, and Marketing ensuring that the product story lands where it matters most.

Youll power self-serve growth , run lifecycle campaigns , support PLG motions, and fuel both demand gen and retention with laser-focused messaging. From product onboarding to ABM campaigns to review platform domination youre the storyteller, strategist, and driver of impact.

What Youll Do

• Shape and execute GTM strategies for product launches and updates
• Craft clear, compelling messaging and positioning frameworks
• Develop enablement assets like pitch decks, one-pagers, demo scripts, and comparison guides
• Support Product-Led Growth (PLG) by enhancing onboarding flows and mapping lifecycle messaging to user behavior
• Plan and run drip campaigns to drive feature adoption, reactivation, and retention
• Partner with PMs to surface and act on product usage insights
• Run competitor and market research to refine value propositions
• Manage presence and boost ratings on G2, Capterra, TrustRadius , etc.
• Own and evolve the newsletter program to drive engagement and reinforce product value
• Support ABM campaigns and persona-based outreach using tools like LinkedIn Sales Navigator, Clearbit, 6sense, Apollo, etc.
• Collaborate on community-building initiatives like forums, events, ambassador programs, and feedback loops
• Host webinars and virtual events that blend product education with thought leadership

What You Bring

• 25 years of experience in product marketing , GTM, or lifecycle marketing
• Strong storytelling and communication skills can turn features into clear benefits
• Experience with GTM planning , market research , and competitive intelligence
• Familiarity with PLG strategies , onboarding optimization, and lifecycle campaigns
• Knowledge of tools like Mailchimp, Customer.io, ConvertKit for email marketing
• Proficiency in CRM and automation tools (HubSpot, Salesforce, Marketo, ActiveCampaign)
• Exposure to ABM and intent-based platforms like Clearbit, Slintel, ZoomInfo, or 6sense
• Understanding of ASO best practices and coordinating app visibility efforts
• Comfort engaging users across online communities , events, or feedback groups

Why Youll Love This Role

• Youll work on high-impact launches and user engagement strategies
• Be part of a collaborative environment where marketing meets product innovation
• Own both the strategy and the execution from ideation to measurement
• Influence how customers experience and love the product
• Get visibility and leadership opportunities in a fast-scaling team