Product Marketing Manager

Your Mission

Are you the kind of marketer who sees beyond the launch? Were looking for a Product Marketing Manager who can own the go-to-market strategy, drive product messaging, and turn product insights into growth levers. In this role, you'll be the vital connector between Product, Sales, and Marketing ensuring that the product story lands where it matters most.

Youll power self-serve growth, run lifecycle campaigns, support PLG motions, and fuel both demand gen and retention with laser-focused messaging. From product onboarding to ABM campaigns to review platform domination youre the storyteller, strategist, and driver of impact.

What Youll Do

• Shape and execute GTM strategies for product launches and updates
• Craft clear, compelling messaging and positioning frameworks
• Develop enablement assets like pitch decks, one-pagers, demo scripts, and comparison guides
• Support Product-Led Growth (PLG) by enhancing onboarding flows and mapping lifecycle messaging to user behavior
• Plan and run drip campaigns to drive feature adoption, reactivation, and retention
• Partner with PMs to surface and act on product usage insights
• Run competitor and market research to refine value propositions
• Manage presence and boost ratings on G2, Capterra, TrustRadius, etc.
• Own and evolve the newsletter program to drive engagement and reinforce product value
• Support ABM campaigns and persona-based outreach using tools like LinkedIn Sales Navigator, Clearbit, 6sense, Apollo, etc.
• Collaborate on community-building initiatives like forums, events, ambassador programs, and feedback loops
• Host webinars and virtual events that blend product education with thought leadership

What You Bring

• 25 years of experience in product marketing, GTM, or lifecycle marketing
• Strong storytelling and communication skills can turn features into clear benefits
• Experience with GTM planning, market research, and competitive intelligence
• Familiarity with PLG strategies, onboarding optimization, and lifecycle campaigns
• Knowledge of tools like Mailchimp, Customer.io, ConvertKit for email marketing
• Proficiency in CRM and automation tools (HubSpot, Salesforce, Marketo, ActiveCampaign)
• Exposure to ABM and intent-based platforms like Clearbit, Slintel, ZoomInfo, or 6sense
• Understanding of ASO best practices and coordinating app visibility efforts
• Comfort engaging users across online communities, events, or feedback groups

Why Youll Love This Role

• Youll work on high-impact launches and user engagement strategies
• Be part of a collaborative environment where marketing meets product innovation
• Own both the strategy and the execution from ideation to measurement
• Influence how customers experience and love the product
• Get visibility and leadership opportunities in a fast-scaling team