Product Marketing Manager

Title: Product Marketing Manager

About Us:

Setu is reimagining the digital financial future of India. Our products power onboarding, payments, lending, deposits, and financial data flows for dozens of businesses, making complex journeys simple, secure & scalable.

Role Overview:

As a Product Marketing Manager at Setu, you'll bridge product development and market success. Your mission is to understand our products deeply, craft compelling messaging, drive go-to-market strategies, and build thought leadership that strengthens Setus presence in the fintech ecosystem.

Key Responsibilities:

• Product Mastery: Understand product features, benefits, differentiators, and market fit.
• Market & Competitor Insights: Conduct competitive analysis, market research, and regulatory landscape mapping.
• Messaging & Positioning: Develop clear, differentiated messaging and positioning for all products across the sales funnel.
• Go-to-Market Execution: Plan and execute product launches in collaboration with marketing, sales, and product teams.
• Lead Generation & Funnel Movement: Drive product-led growth and funnel progression from 01.
• Thought Leadership & Awareness: Collaborate with D91 Labs and marketing to create content, campaigns, webinars, and initiatives that position Setu as a fintech thought leader.
• Regulatory & Partner Engagement: Build relationships with regulatory bodies and key partners to amplify awareness and credibility.
• Social Proof Creation: Develop case studies, success stories, and references to validate product value.
• Cross-Functional Influence: Act as the product voice across teams, ensuring alignment and impact.

Ideal Candidate:

• 12 years of product marketing experience, preferably in fintech, B2B SaaS, or high-growth startups.
• Strong understanding of AI-first product strategies.
• Excellent storytelling, communication, and collaboration skills.
• Analytical mindset and data-driven decision-making.
• Ability to engage cross-functionally and influence stakeholders.

Why Join Setu:

Be part of a fast-growing fintech company where your work directly impacts the future of digital finance in India. Shape thought leadership, social proof, and GTM strategies while leveraging AI-first tools for maximum impact.