Lead end-to-end product / category strategy including portfolio planning, pricing, and lifecycle management

Drive market share, revenue, and profitability for assigned categories

Develop and execute Go-To-Market (GTM) strategies across General Trade, Modern Trade, and E-commerce

Work closely with Sales, Supply Chain, and Retail teams to ensure strong execution and availability

Analyze market trends, consumer insights, and competition to identify growth opportunities

Manage new product launches , promotional planning, and visibility initiatives

Optimize channel mix and regional mix to improve ROI and margins

Partner with internal and external stakeholders for business planning and execution

Track performance metrics and drive continuous improvement in business outcomes

PRODUCT MARKETING HEAD