Product Marketing Fixed DXR

Job Title

Job Description

The Product Marketing Manager 70 is responsible for driving commercial strategy and executing comprehensive go-to-market frameworks for portfolio marketing across Businesses and Markets. The role defines target customers, segments, and decision journeys, translating market and competitive insights into actionable GTM and marketing plans. Operating under limited supervision in a complex matrix environment, this role leads campaign development, orchestrates omni-channel engagement, and drives funnel velocity to generate new business opportunities. Acting as a subject matter expert, the role supports sales enablement and customer engagement, ensuring seamless alignment of product value with market needs and measurable commercial outcomes.
Your role:
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• Commercial Strategy & Insights

  • Drives commercial strategy by aligning portfolio positioning with market opportunity and growth objectives.

  • Researches and synthesizes customer, market, and competitor insights to inform targeting, messaging, and engagement strategies.

  • Defines target customers, personas, and decision journeys to guide marketing activation and sales enablement.

• Go-to-Market & Marketing Planning

  • Owns go-to-market strategy and launch plans, including budget allocation, ROI measurement, channel mix, and activation calendar.

  • Partners cross-functionally to ensure GTM alignment with product roadmaps, portfolio priorities, and business objectives.

  • Delivers the annual integrated marketing plan, ensuring continuous improvement and alignment across businesses and markets.

• Campaign Development & Execution

  • Leads campaign development in partnership with MarCom, establishing clear success metrics (PTS, ROI, funnel velocity).

  • Designs omni-channel engagement strategies and content roadmaps aligned to the customer decision journey.

  • Develops customizable asset toolkits for regional activation, ensuring consistent portfolio messaging and positioning.

• Sales Enablement & Customer Engagement

  • Acts as subject matter expert on product and market to support regional marketing and sales teams.

  • Designs and delivers enablement programs, including training, role-plays, storylines, and customer-facing materials.

  • Facilitates customer and KOL discussions, capturing feedback to refine positioning and accelerate adoption.

• Performance Measurement & Optimization

  • Measures post-launch performance using success metrics and customer feedback, identifying opportunities for optimization.

  • Designs and manages data strategies to enhance visibility of customer engagement, channel performance, and conversion.

  • Continuously iterates campaigns, content, and enablement strategies to improve commercial impact.

Minimum Required Qualifications

Experience:

• Minimum 8 years of experience with Bachelor’s OR minimum 5 years of experience with Master’s in Product Marketing, Marketing Communications, Product Management, or related fields.

Preferred Skills:

• Go-to-Market Planning & Execution

• Market & Competitive Intelligence

• Customer Segmentation & Persona Development

• Campaign Development & ROI Measurement

• Sales Enablement & Training

• Stakeholder Management in Matrix Organizations

• Omni-channel Engagement Strategies

• Business Acumen & Data-driven Decision Making

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
Indicate if this role is an office/field/onsite role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

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