Mission of the Role

Own the entire Product Marketing charter for HyperStart - from positioning and messaging to

launches and sales enablement. Build a clear, differentiated narrative that drives adoption, improves

pipeline quality, and scales with the business.

This is a 01, hands-on role. You will think, write, test, ship, and iterate - with direct impact on

revenue and growth.

What Youll Own

1. Positioning & Messaging

Define HyperStarts core positioning, ICP narratives, and value propositions

Build messaging frameworks across personas (Legal, Sales, Finance, Ops, Procurement)

Own competitive narratives and differentiation in a crowded CLM market

2. GTM & Launches

Own end-to-end product launch motions (features, modules, ICP expansions)

Translate roadmap into crisp launch stories, landing pages, and enablement assets

Build repeatable GTM playbooks for scale

3. Sales & Revenue Enablement

Enable Sales with decks, talk tracks, objection handling, and proof points

Partner with Sales & CS to improve win-rates, deal velocity, and pipeline quality

Build strong customer proof: case studies, ROI stories, and win narratives

What Youll Do

Work closely with Product to deeply understand user problems and roadmap priorities

Write and ship core PMM assets: website copy, pitch decks, one-pagers, FAQs

Partner with Growth & Demand Gen on messaging for campaigns and ABM plays

Run win/loss analysis and buyer research to continuously sharpen positioning

Act as the voice of the product internally and externally

Youre a Great Fit If You Have

46 years of Product Marketing experience in B2B SaaS

Strong experience in 01 or early-stage GTM environments

Proven ability to simplify complex products into sharp narratives

Comfort working directly with founders, product leaders, and sales teams

A first-principles mindset - you dont need a playbook to execute

Good to Have

Experience with enterprise / mid-market buyers

Exposure to LegalTech, CLM, workflow automation, or enterprise SaaS

Hands-on experience with category creation or pricing narratives

Strong intuition backed by data (funnels, adoption, win/loss insights)

Why This Role Matters

You will define how HyperStart is understood in the market. Every launch, deck, and narrative you

build will directly impact pipeline, revenue, and long-term category positioning. Youll work closely

with founders, product, sales, and growth to shape the next phase of HyperStarts journey.

This is a rare opportunity to build the Product Marketing function from scratch - and leave a

lasting fingerprint on a company thats scaling fast and building for the long term.

Product Marketer