Product Marketer

Experience Required: 3+ years

Job Location: Chennai - Siruseri (Work from Office)

Qualifications:

Preferred Qualities:

• Develop clear, differentiated product positioning and value propositions
• Create compelling product/service messaging
• Conduct market, customer, and competitive research
• Enable sales teams with clear product narratives
• Create sales-facing assets such as pitch decks, one-pagers, battle cards

Key Responsibilities

Establish a communication strategy and implement across platforms and channels to increase brand and product awareness internally and externally.

• Generate Leads and instill loyalty with our end users through creating engaging, targeted content for each country in-house for own channels (web and social media).
• Keep a close relationship with the technical and sales team to build a communication strategy that meets market needs and drives growth.
• Identify opportunities to maximize Sensiples brand visibility through our digital channels.
• External agency management and liaison.
• Implement and maintain brand identity and guidelines in collaboration with our creative team.
• Work collaboratively with the Product Managers to improve visibility of our products and ensure accurate presentation of data used by internal and external stakeholders.
• Set, work towards, and follow up on KPIs in relation to the overall marketing goals, as well as track and measure ROI and deliver reports on communication efforts.
• Plan and deliver marketing campaigns on multiple digital platforms.
• Create and take ownership of the communications strategies for new product launches as part of the wider Go to Market Strategy.

Key Skills:

• Go-To-Market Strategies
• Branding
• Building Collateral like Brochure, case studies, blogs, product video, website, press releases
• Story-boarding product/service presentations
• Social Media Marketing
• Analyst engagement (preferable)

Competitor analysis