Product Marketer - AI Products

Company: BigBoost AI Private Limited

Location: Work From Office (MonFri)

Timings: 2:00 PM 12:00 AM IST

Website: https://bigboost.agency/

Locate Us: https://share.google/6lknjn6OrNCgChPU3

BigBoost AI Private Limited is building next-generation AI-powered products designed to help businesses automate, scale, and make intelligent decisions faster. We operate at the intersection of Artificial Intelligence, Automation, SaaS, and Performance-driven Growth.

Our mission is to build practical, high-impact AI tools that solve real-world business problems. We are founder-led, execution-focused, and deeply committed to building scalable AI systems with measurable ROI.

At BigBoost AI, the learning curve is steep, ownership is real, and performance matters. We value clarity, speed, innovation, and strong alignment with the founders long-term product vision.

We are looking for a high-performance Product Marketer (AI SaaS) who will own the go-to-market strategy, asset creation, demand generation, customer acquisition, and onboarding journey for our AI products.

The immediate mission: Acquire the first 100 high-quality customers and build scalable growth systems around it.

This role is ideal for someone who understands AI tools, SaaS growth, automation workflows, product positioning, and performance marketing, and thrives in a fast-moving AI-first environment.

• Define ICP (Ideal Customer Profile) and build sharp product positioning
• Create compelling messaging for AI products (web, landing pages, pitch decks, demos)
• Translate complex AI capabilities into clear business value

• Drive first 100 customer acquisition strategy
• Plan and execute GTM campaigns (LinkedIn, SEO, Performance Marketing, Cold Outreach, Partnerships)
• Work closely on B2B SaaS growth funnels and conversion optimization
• Own marketing experiments, A/B testing, and performance tracking

• Create case studies, explainer content, onboarding materials, product walkthroughs
• Build high-converting sales enablement material
• Develop content across formats: LinkedIn, website, email sequences, demo videos

• Design smooth onboarding workflows
• Reduce friction in adoption
• Work with product team to improve activation and retention

• Work closely with Founder, Product, Tech, and Sales
• Provide structured feedback loops from customers to product
• Align marketing strategy with product roadmap

• 36+ years experience in Product Marketing / Growth Marketing / SaaS Marketing
• Strong exposure to AI tools, LLMs, automation platforms, AI SaaS products
• Deep understanding of B2B marketing funnels, GTM strategy, product launches
• Tech-strong foundation (ability to understand APIs, workflows, integrations)
• Experience in acquiring early-stage users (0100 growth phase preferred)
• Strong analytical mindset (CAC, LTV, activation metrics, retention metrics)
• Adaptable, experimental, and comfortable in fast-evolving AI ecosystems

Product Marketing | AI Marketing | SaaS Growth | GTM Strategy | B2B SaaS | Artificial Intelligence | AI Tools | LLM | Automation | Growth Marketing | Performance Marketing | Customer Acquisition | Product Positioning | Demand Generation | Onboarding Strategy | Startup Growth | Conversion Optimization | Data-Driven Marketing

• Work from Office (MonFri)
• 2 PM 12 AM IST (aligned with global markets & founder working style)
• High ownership, high accountability
• Fast learning curve
• Direct founder exposure
• Cross-functional execution
• Outcome-driven environment

This is not a maintenance role this is a builders role.

• Be part of building an AI-first product from early stage
• Direct impact on company growth trajectory
• Work closely with founder and core tech team
• Exposure to cutting-edge AI product development
• Opportunity to build scalable marketing systems from scratch

If you are someone who thrives in ambiguity, understands AI deeply, loves building growth engines, and wants to own the journey from 0 to 100 customers, this role is for you.

Apply now or reach out directly with your portfolio and GTM case studies at shashank@bigboost.agency.