Product Marketer / Growth Marketer

Location: Onsite, Kochi (Kerala) // Hybrid Flexibility

Experience: 25 years in B2B SaaS / Product-led Growth / D2C/E-commerce/Shopify

About Us

Helixo is a bootstrapped, profitable SaaS company on a mission to build the Apple ecosystem of Shopify apps -- AI-first products so seamless and loved, they become the operating system for e-commerce .

Our flagship app UFE.ai (Upsell Funnel Engine) powers 34,000+ merchants worldwide, including brands like Decathlon, Nykaa, and Bellavita , helping them generate over $120M in extra revenue .

Now, were on a mission: MUGA - Make UFE Great Again. Were on a mission of expanding our ecosystem, and aiming for a $1Billion merchant impact in 3 years.

We need a Growth/Product Marketer who can fuel this rocketship.

What Youll Do (Key Responsibilities)

• Growth Experiments: Design, launch, and analyze growth loops across acquisition, activation, and retention.
• Product-Led Growth: Turn product usage into marketing in-app nudges, onboarding flows, case studies, referral loops.
• Content & Storytelling (Articles/Podcast): Craft high-converting landing pages, product updates, LinkedIn campaigns, and customer stories.
• Demand Generation: Run growth campaigns (organic + paid) that bring high-intent Shopify merchants into our funnel.
• Community & Brand: Engage in Shopify/D2C ecosystems (Slack groups, LinkedIn, communities) to build Helixos presence.
• Metrics & Analytics: Own dashboards for installs, conversions, churn, and revenue impact always be measuring.
• Cross-Functional: Work with Product, Support, and Design to align growth strategies with product roadmap.

Must-Have Skills

• 25 years in SaaS growth marketing/ product marketing (preferably B2B or Shopify ecosystem).
• Strong understanding of growth funnels, lifecycle marketing, and A/B testing.
• Experience with content + distribution (LinkedIn, SEO, newsletters, case studies).
• Solid grip on analytics tools (Posthog, GA4, Mixpanel, Hotjar, or similar).
• Ability to translate product features into customer value stories .
• Clear writing & structured communication.

Bonus Points

• Past experience in Shopify apps / D2C SaaS / e-commerce tech .
• Hands-on with email automation, Crisp Chat, or similar CRM tools.
• Basic Figma / design skills for quick experiments.
• Experience with referral programs, affiliate growth, or community marketing.

What Were NOT Looking For

• Social media poster mindset without growth strategy.
• Campaign runners who cant measure or optimize.
• Idea-people with no execution speed.
• Execute just tasks which are assigned

What Youll Get

• Zero micromanagement: Full ownership of growth roadmap.
• High visibility: Direct impact on installs, retention, and $1B merchant journey.
• Startup velocity: Experiment fast, learn faster.
• Long-term upside: Be part of a founder-led rocketship , with future leadership opportunities.

How to Apply

Send your resume + a 2-min Loom video answering:

1. One growth campaign/experiment youre proud of what was the outcome?
2. If you joined Helixo tomorrow, whats the first growth lever youd test for UFE.ai?

Send email to

Subject: Im your Growth Marketer // (Your Name)

At Helixo, growth isnt a department - its our core of momentum. If you live and breathe growth loops, experiments, and customer obsession , wed love to talk.