Product Marketer / Growth Marketer
Lascade
2 - 5 years
Kochi
Posted: 31/12/2025
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Job Description
We are looking for a Product Marketer / Growth Marketer who deeply understands the product and actively works on improving both the product and its growth . This role sits between product, marketing, and data, and focuses on driving adoption, activation, retention, and revenue through continuous experimentation.
- Understand the product end-to-end and identify growth opportunities
- Improve onboarding, activation, and user journeys
- Define and communicate product positioning and messaging
- Plan and execute growth experiments across channels
- Work closely with product, design, and engineering teams
- Analyze user behavior and funnel metrics
- Identify friction points and propose product improvements
- Turn product features into clear, compelling marketing narratives
- Strong product thinking and user-centric mindset
- Ability to learn products deeply and quickly
- Experience with growth frameworks (funnels, experiments, metrics)
- Strong analytical and problem-solving skills
- Clear communication and documentation skills
- Comfort working with data and insights
- Experience with onboarding optimization and activation flows
- Familiarity with A/B testing and experimentation
- Knowledge of analytics tools and dashboards
- Experience collaborating with product and engineering teams
- Basic understanding of paid, organic, and lifecycle channels
- Thinks like a product owner, not just a marketer
- Is curious, structured, and experiment-driven
- Enjoys improving products, not only promoting them
- Can move from insight idea execution quickly
- Is comfortable with ambiguity and iteration
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