Product Manager - Web & Growth

We're looking for a sharp, ownership-driven PM to lead the web and growth charter. You'll be responsible for everything that affects how visitors experience thesleepcompany.in from landing pages and PDPs to checkout, post-purchase flows, and the experimentation engine that drives conversion improvement.

You'll work at the intersection of performance marketing, design, engineering, and analytics partnering closely with the CGO and channel owners to build a high-converting, data-informed digital experience.

What You'll Own

Website & Conversion

• Own the end-to-end web product roadmap homepage, category pages, PDPs, cart, and checkout
• Drive CVR improvements through structured A/B testing and multivariate experiments
• Identify and fix funnel drop-offs across devices using session analytics, heatmaps, and funnel data
• Collaborate with the design team to build landing pages for performance campaigns (Meta, YouTube, GDN)

Growth Systems

• Build and own the experimentation roadmap hypothesis prioritization, test design, and velocity tracking
• Partner with CRM/retention on lifecycle touchpoints: post-purchase, review flows, upsell nudges
• Define and own web-side inputs to Quick Commerce and retail growth (e.g., store locator, hybrid journeys)
• Work with the analytics team to instrument events, validate tracking, and build growth dashboards

Retail & Point of Sale

• Own the product surface connecting online and offline store locator, walkin attribution, and click-to-store flows
• Define requirements for the in-store POS ecosystem: billing, inventory lookups, exchange/return processing, and customer identification at checkout
• Build omnichannel product journeys buy online/pick up in store, online-assisted in-store purchase, and web-to-retail handoffs
• Instrument retail-side data capture (walkin counts, POS transaction metadata, staff conversion rates) to feed into the broader growth analytics stack
• Identify and close gaps between online and offline customer experience pricing consistency, campaign visibility, and loyalty program recognition in-store

Who You Are

• 38 years of product management experience, with at least 2 years in D2C/e-commerce or growth product
• Strong command of web analytics GA4, Mixpanel, Clevertap, or equivalent
• Hands-on with A/B testing tools (VWO, Optimizely, or custom frameworks); you know how to design valid experiments
• Comfortable writing PRDs, user stories, and specs that engineers can ship without 3 rounds of clarification
• Data-first you can pull and interpret SQL queries, work with analysts, and challenge numbers in reviews
• Strong communicator; can align cross-functional stakeholders from engineering to marketing without escalating everything
• Bias for speed; you ship, measure, and iterate not plan, overengineer, and present

Metrics You'll Own

• Website CVR (session order) across device types and traffic sources
• Landing page quality score for paid traffic campaign pages
• Checkout drop-off rate cart abandonment and checkout funnel health
• Experiment velocity tests shipped and concluded per quarter
• POS transaction speed and staff adoption rate across retail stores
• Walkin-to-purchase attribution accuracy (online-assisted and direct)
• Post-purchase CSAT / NPS and review capture rate
• Returning visitor rate and repeat purchase (in partnership with CRM)