Product Manager

Location: Gurugram

Work Mode: Onsite (Office)

Reporting To: Founder

Sova Health is Indias fastest-growing precision gut-health startup, building cutting-edge solutions across diagnostics, personalized nutrition, and D2C wellness. We blend health science, AI, and automation to create end-to-end experiences that genuinely transform customer outcomes.

Were now looking for a Product Manager who can build systems, scale operations, and own product execution across CRM, automations, IVR, WhatsApp, and customer journeys.

If you enjoy solving real problems, moving fast, and working closely with foundersthis role is for you.

As a Product Manager at Sova, youll drive execution across CRM workflows, WhatsApp automation, call systems, and internal tools. This is a hands-on role for someone who understands APIs, can build scrappy MVPs, loves automation, and thrives in a high-ownership, fast-paced environment.

Youll work closely with the Founder, external engineering teams, operations, CX, and marketing to build scalable systems that power growth and customer experience.

• Own roadmap execution across CRM, internal tools, and end-to-end customer journeys
• Translate business needs into clear PRDs, user stories, flows, and wireframes
• Drive execution with engineering, operations, CX, and marketing teams to deliver on timelines

• Manage and optimize lead funnels, automations, and workflows (Zoconut / LeadSquared preferred)
• Maintain CRM hygiene, lifecycle stages, and automation logic end-to-end
• Solve operational challenges around lead routing, duplication, task creation, and notifications

• Execute and optimize WhatsApp campaigns for marketing, NPS, onboarding, and support
• Work with WhatsApp BSPs such as WATI, Gupshup, or similar platforms
• Design automation journeys and conversational workflows

• Build automation flows using n8n (preferred) or similar tools
• Work hands-on with APIs, webhooks, JSON payloads, headers, and endpoints
• Create lightweight scripts or tools when required

• Manage inbound and outbound call workflows with CX and Sales teams
• Work with IVR and call routing systems (Exotel experience is a plus)
• Analyze call performance and optimize customer touchpoints

• Collaborate on D2C and Shopify-related workflows
• Support checkout flows, subscription logic, and post-purchase journeys

• 2+ years of experience in Product, Growth, CRM, or Automation roles
• Hands-on experience with CRM platforms (LeadSquared preferred)
• Strong understanding of APIs and working with JSON payloads
• Mandatory experience with WhatsApp automation and campaign execution
• Experience with n8n, Exotel, IVR systems, or similar tools is a strong plus
• Exposure to Martech tools is a plus
• Experience with D2C or Shopify brands is a plus
• Strong problem-solving skills with a builder and owner mindset
• Ability to work directly with founders and cross-functional teams.

• High ownership and direct exposure to founders
• Opportunity to build and scale products from 01 and 110
• Immense learning across CRM, automation, health-tech, and D2C
• The ability to shape critical systems and customer journeys at a rapidly growing startup.