Product Manager

Were Hiring | Product Manager D2C Fashion (Web, App & Omnichannel)

KISAH APPARELS PVT LTD

About Us:

Kisah is a fast-growing mens fashion brand redefining occasion-wear for Next-Gen and Gen Z consumers. Born digital, Kisah is now scaling as an omnichannel brand with presence across e-commerce, D2C, offline retail, both in India and globally. Our edge lies in bold, unique, and fashion-forward designs that reflect the evolving tastes of young consumerswhile staying simple, comfortable, and affordable.

Product Manager D2C Fashion (Web, App & Omnichannel)

Role Purpose

Own and improve the end-to-end customer journey across D2C website/app and retail touchpoints to drive conversion, repeat, and revenue, by translating business goals into high-impact product execution.

KRA 1: Customer Experience Ownership (D2C + Retail)

Skills

Fashion-specific customer journey mapping (browse to post-purchase)

Understanding of size/fit anxiety, returns, delivery TAT, discovery fatigue

Ability to translate CX feedback into product problems

End-to-end ownership of CX issues

OKRs

Objective: Improve overall customer experience and reduce friction

Key Results:

Implement, measure & Improve NPS in 3 quarters

Reduce CX tickets per 1,000 orders by 20%

Improve repeat purchase rate by 5%

Launch 2 CX improvements per quarter

KRA 2: Omnichannel Product Strategy

Skills

Strong D2C, retail, and marketplace understanding

Alignment of brand, merchandising, ops, and tech

Clear thinking on consistency vs contextual experiences

Business-first roadmap thinking

OKRs

Objective: Build and execute omnichannel roadmap

Key Results:

Quarterly roadmap with leadership sign-off

Launch 3 omnichannel capabilities in 2 quarters

100% PRDs tied to business metrics

85% on-time roadmap delivery

KRA 3: Site Merchandising & Product Discovery (Critical)

Skills

Fashion merchandising logic (collections, seasonality)

Discovery optimisation (search, filters, ranking)

CMS and catalog coordination

Comfort with large variant-heavy catalogs

OKRs

Objective: Improve product discovery effectiveness

Key Results:

Increase PLP PDP CTR by 1520%

Improve search success by 20%

Reduce zero-result searches by 30%

One major discovery improvement per quarter

KRA 4: CRO & Data-Driven Optimisation

Skills

Conversion funnel expertise

A/B testing and experimentation

Hypothesis-driven optimisation

Data interpretation (GA, Mixpanel, dashboards)

OKRs

Objective: Improve conversion and revenue

Key Results:

Improve CVR by 0.40.7% in 6 months

Run 3 A/B tests per month

Improve checkout completion by 1015%

Increase AOV by 5%

KRA 5: Tech Ecosystem & Delivery Ownership

Skills

Understanding of frontend, backend, ERP, OMS, PIM, CRM

Agile execution and sprint ownership

Vendor and internal tech coordination

OKRs

Objective: Ensure scalable and reliable delivery

Key Results:

<5% rollback or hotfix rate

100% UAT sign-off

Reduce cycle time by 20%

Zero Sev-1 issues during major sales

KRA 6: Internal Stakeholder Enablement

Skills

Cross-functional communication

Decision articulation

Documentation and training

Change management

OKRs

Objective: Improve cross-functional alignment

Key Results:

Stakeholder satisfaction 4/5

100% PRDs and release notes documented

Quarterly training sessions

Reduce rework by 25%

KRA Weightage

Site Merchandising & Discovery 25%

CX Ownership 20%

Omnichannel Strategy 20%

CRO & Analytics 20%

Tech Delivery 10%

Stakeholder Enablement 5%

Strong preference for candidates with:

D2C / E-commerce experience

Fashion or variant-heavy catalog exposure

Hands-on analytics & experimentation mindset

Business-first product thinking

• If youre excited about building a fashion-first, digital-first brand at scale wed love to connect.