Product Manager (Fashion & Lifestyle)

Product Manager - Fashion & Lifestyle

About Opptra

Opptra ( is revolutionising global expansion for consumer brands with a sharp focus on e-commerce and digital-first market entry. We are building a portfolio of category-specialised franchising businesses, powered by a centralised technology platform and global supply chain infrastructure.

We enable brands to enter high-growth markets through master franchising and licensing models-leveraging advanced e-commerce capabilities rather than relying solely on traditional brick-and-mortar distribution. With over 70% of global consumer growth driven by Asia, Opptra is focused on unlocking these markets with speed, efficiency, and local expertise.

Role Summary

The Product Manager - Softlines will own and drive digital product initiatives across Opptra's softlines portfolio, with a strong focus on e-commerce platforms, marketplace integrations, and scalable retail technology solutions.

This role sits at the intersection of business, technology, and operations, and is responsible for identifying high-impact product opportunities, shaping product strategy, and delivering measurable outcomes. The PM will work closely with engineering, data, business, and operations teams in a fast-moving, high-ambiguity environment.

Key Responsibilities:

Product Strategy & Ownership:

• Identify, define, and articulate high-impact product opportunities aligned with business goals
• Translate customer problems, operational gaps, and market signals into clear product roadmaps
• Define product vision, success metrics, and outcome-driven KPIs

E-commerce & Domain Leadership:

• Own product initiatives across B2C and B2B e-commerce workflows, including marketplaces and D2C
• Drive solutions across discovery, conversion, merchandising, pricing, inventory, fulfilment, and retention
• Identify value leakage, inefficiencies, and unmet needs across the e-commerce value chain

AI, Automation & Technology Leverage:

• Apply AI, GenAI, and automation thoughtfully to solve real business problems
• Partner with engineering and data teams to design and deliver AI-enabled, scalable solutions
• Ensure technology adoption is measurable, outcome-focused, and responsibly deployed

Build vs Buy & Solution Evaluation:

• Lead product-level decisions across custom builds, SaaS tools, and integrations
• Evaluate trade-offs across speed, cost, scalability, and long-term ownership
• Provide strong product leadership in solution and architecture discussions

Execution & Stakeholder Leadership:

• Drive alignment and execution across cross-functional stakeholders
• Prioritise initiatives based on impact, effort, and strategic relevance
• Influence without authority using structured thinking, data, and clear narratives
• Hold teams accountable to outcomes rather than output

Experience & Skills Required:

• 5-7+ years of product management experience with ownership of complex digital or platform products
• Strong experience in B2C and/or B2B e-commerce, including marketplaces, D2C, and retail workflows
• Proven ability to use data, analytics, and AI/automation to drive product decisions
• Sound judgment in build vs buy decisions and third-party solution evaluation
• Experience working in high-ambiguity, fast-paced startup or scale-up environments