Product Manager-CREDIT CARD-Marketing HO

Responsibilities :

·       Starting new Digital initiatives for acquisition of new and existing customers for Credit Card product

·       Use analytics to achieve higher conversion %, and exploring new customer opportunities for generating new business.

·       Drive Digital Acquisition of Credit card products through internal and external media channels – including (but not limited to) SEO, SEM, Campaigns, Biddable platforms, fintech partners and affiliate marketing channels. 

·       Set up monitoring trackers and regularly evaluate the efficiency of day-today running of each campaign 

·       Work with Internal campaigns team and Marketing to scale traffic and conversions 

·       Work with Media Agency to scale Digital Campaigns on SEO and Paid Media 

·       Scale up / Set up business from existing/new Partners/Affiliates/Aggregators with deep integration with help from IT & BSG 

·       Weekly review and daily monitoring of Vendor teams to ensure successful campaign execution 

·       Work with various internal and external stakeholders (Marketing, Campaign, Vendors, Call centers) to improve traffic to lead and lead to appointment fix ratios 

·       Carry out changes in the journey, ad copy, campaign copy, creatives etc with focus on A/B testing and test to evolve digital into a low cost and high throughput channel 

·       Make use of Analytics tools to understand full funnel from traffic to disbursement and arrest drop-offs at every stage. 

·       Responsibility for creation, managing and consumption at Data Dashboards for tracking the performance of Sales team, and digital campaign

Desired Candidate Profile:

·       MBA from Tier-I/II colleges 

·       4-6 years of relevant digital, BFSI experience in the Digital Media agency

·       Broad understanding of technology pertaining to Digital Sales and Marketing 

·       Data driven approach and Analytical bent of mind 

·       Certifications on Digital media will be plus