Product Manager - B2C

Product Manager - B2C

About Our Client: This is a fast-growing social commerce startup working in the creator-led e-commerce space, enabling content creators to monetize product recommendations while offering users a seamless online shopping experience

Job Title: Product Manager - B2C

Location: Gurugram

Experience: 3-5 yrs

Educational Qualification: Btech/ Mtech (IIT/ IIIT/ BITS)

About the role: As a B2C Product Manager, you will be the architect of the users shopping journey. Your primary mandate is to drive conversion and purchase excellence across both web and app platforms. This role is highly technical, requiring a deep understanding of how Search, Ranking, and Recommendation engines use Machine Learning to personalize the shopping experience for millions of users.

Responsibilities:

• Own the end-to-end consumer journey, optimizing every touchpoint across web and app.Your primary mandate is to improve conversion and purchase experience, from discovery to checkout (Product listings PDP Buy Now Checkout)
• Lead the strategy for Search and Discovery, building intuitive navigation flows that help users find relevant products instantly.
• Drive the roadmap for Recommendations and Ranking algorithms, partnering with Data Science to deploy ML models that increase Click-Through Rates (CTR).
• Integrate creator-led content seamlessly into the shopping experience, ensuring a frictionless transition from social discovery to transaction.
• Utilize granular clickstream data and user behavior analytics to identify and solve friction points in the conversion funnel.

Requirements:

• 35 years of Product Management experience in a high-growth B2C e-commerce or marketplace environment.
• Minimum of 2+ years of hands-on experience solving Search, Recommendations, or Ranking problems specifically using Machine Learning (ML).
• Proficiency in data analytics tools and a strong understanding of how to interpret complex A/B test results.
• Deep understanding of consumer psychology and the ability to translate user behavior into data-backed product features.
• Strong technical fluency to collaborate with engineers on algorithm logic, ranking signals, and backend architecture.
• Proven track record of moving core e-commerce metrics like Conversion Rate, AOV, and User Retention.

About Hireginie: Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. We are committed to excellence and offer customized recruitment solutions across industries, ensuring a seamless and transparent hiring process. Our mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all.