Product Manager

About AiSensy

AiSensy is a WhatsApp-based Marketing & Engagement platform helping leading brands such as Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco, Wipro, Asian Paints, India Today Group, Skullcandy, Vivo, PhysicsWallah, and Cosco drive revenue through WhatsApp.

• Empowering 210,000+ businesses with WhatsApp engagement & marketing
• 800+ crore WhatsApp messages exchanged annually via the AiSensy platform
• Businesses drive 2580% of their revenue using AiSensy
• A mission-driven, growth-stage startup backed by Marsshot.vc, Bluelotus.vc, and 50+ angel investors

About the Role

As a Product Manager at AiSensy, you will own key product areas end-to-end: discovery PRD execution launch adoption. Youll work closely with engineering, design, QA, support, sales, and growth to build high-impact features that improve activation, retention, and monetization across the self-serve and sales-led customer base.

This role is execution-heavy. You should be comfortable going deep into funnels, event tracking, user feedback, and sprint delivery.

What Youll Own (Responsibilities)

Product Discovery & Strategy

• Own a product/problem area (e.g., automation journeys, broadcast + segmentation, WhatsApp forms, inbox, templates, analytics, integrations, onboarding, etc.).
• Run structured discovery: customer calls, support ticket mining, sales feedback loops, competitive analysis.
• Define the problem clearly, size impact, and align stakeholders on priority using a data-backed approach (RICE/ICE, opportunity sizing).

Execution & Delivery

• Write crisp PRDs/specs with user stories, acceptance criteria, edge cases, and success metrics.
• Lead sprint planning with engineering: scope breakdown, sequencing, trade-offs, and release planning.
• Drive high-quality execution: QA/UAT readiness, documentation, release notes, internal enablement.
• Ensure features ship on time with strong product quality and minimal ambiguity.

Metrics, Analytics & Iteration

• Define and own success metrics: activation, engagement, retention, conversion, churn, NPS, feature adoption.
• Partner with data/engineering to ensure proper event instrumentation.
• Run post-launch reviews and iterate based on actual usage/impact.

Cross-functional Collaboration

• Partner with Growth/Marketing for GTM: positioning, onboarding flows, tooltips, email/WhatsApp nudges, and enablement assets.
• Work with Sales and Customer Success to improve product-led conversion and reduce time-to-value.
• Collaborate with Support/Ops to reduce recurring issues and improve reliability and user experience.

Must-Have Qualifications

• 5+ years of Product Management experience (preferably B2B SaaS).
• Proven track record of shipping products/features end-to-end with engineering and design.
• Strong PRD writing and requirement clarity; you can think through edge cases and workflows.
• Strong analytical mindset: funnels, cohorts, instrumentation, and KPI ownership.
• Experience in agile execution (sprints, backlogs, prioritization) using tools like Jira/Shortcut/Linear.
• Excellent communication and stakeholder management.

Good-to-Have (Strong Plus)

• Experience in messaging, CRM, marketing automation, or engagement platforms.
• Familiarity with WhatsApp ecosystem constraints (templates, approvals, deliverability, rate limits) or similar policy-driven platforms.
• Experience with integrations (webhooks, APIs), workflow builders, segmentation engines, or analytics dashboards.
• Ability to write basic SQL and/or work hands-on in Mixpanel/Amplitude/GA.
• Experience working in high-scale environments (high-volume events/queues, reliability-sensitive systems).