Product Manager - Ad Tech Platform

About us:  

Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It’s how we care, grow, and win together.  

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Team overview:

Roundel is Target’s Retail Media Network and a leader in the space, empowering brands to connect with consumers through innovative digital advertising solutions. Our platform leverages first party retail data to deliver targeted, measurable ad experiences across omnichannel touchpoints in a privacy safe way. Join us in shaping the future of retail media technology.

Role overview:

As a Product Manager in our Ad Tech team, you will drive the strategy and execution of our advertising technology products. In this role you will be at the intersection of retail, digital advertising and technology, helping to create innovative solutions that enable advertisers to reach valuable shoppers while enhancing the customer experience.

You will work in unison with engineers, data scientists and business partners to deliver outcomes.

Key Responsibilities:

1. Product Strategy & Roadmap

a. Play a key role in defining the vision and roadmap for platform

b. Prioritize features while balancing advertiser needs, business impact and technical feasibility

2. Cross-functional Leadership

a. Collaborate with engineering, data science, other product teams and business teams to deliver scalable solutions

b. Partner with compliance teams to ensure adherence to policies, standards and regulations

3. Market and Data Insights

a. Analyze retail media trends, advertiser feedback and competitive landscape to identify opportunities

b. Leverage internal data to refine measurement and optimize performance

4. Performance Tracking

a. Define and track key performance metrics, making data driven decisions to optimize product performance and ROI

About you:

• Bachelor’s degree in computer science, engineering, business or related field

• 5+ years of Product Management experience or equivalent domain experience [AdTech experience a plus]

• Technical aptitude

• Experience working in an agile environment

• Proficiency in Product Management tools (e.g. JIRA, Confluence, or similar)

• Analytical and problem-solving skills

• Strong communication skills

• Strong stakeholder management

Useful Links:

• Life at Target- https://india.target.com/

• Benefits- https://india.target.com/life-at-target/workplace/benefits