Product lead

We are looking for a deeply customer-centric, behaviour-design-oriented Product Lead who can translate Trayas vision into a world-class product that is intuitive, empathetic, habit-forming, and built to drive real outcomes.

This is not a typical ship features role. This role requires someone who can understand the psychology behind why people drop off, why habits break, and what makes people stay consistent on a long-term health journey.

You will design a product that becomes a daily companion reducing complexity, reinforcing progress, and helping users stay on track.

The Core Problem You Will Solve

How do we create a health journey that is intuitive, trustworthy, and built for adherence so customers dont just start treatment, but stay consistent long enough to see real results?

You will solve for:

• Behaviour change
• Habit formation
• Daily adherence
• Emotional motivation cycles
• Intuitive UX for complex protocols
• Trust-building
• Long-term engagement
• Motivation dips & relapse points
• Treatment fatigue
• Fragmented guidance across doctor coach product brand

Key Responsibilities

1. Product Vision & Strategy

• Define and own the long-term product roadmap aligned with Trayas mission of improving a million lives.
• Craft a cohesive product vision across diagnosis, onboarding, treatment adherence, progress-tracking, and long-term wellness.
• Balance customer insights, medical accuracy, and business priorities to build a product that is both loved and effective.

2. Reimagining the Customer Journey

• Build an end-to-end journey that is intuitive, simple, and emotionally reassuring.
• Break complex health protocols into daily micro-habits and clear guidance.
• Reduce friction, overwhelm, and ambiguity at every step.
• Solve for moments where customers lose motivation, drop off, or feel stuck.

3. Behaviour Change & Adherence Design

• Design systems that build habits, reinforce momentum, and nudge users towards consistency.
• Create smart triggers, interventions, and personalised journeys based on behavioural patterns.
• Build progress visibility loops that help customers see and believe in their improvement.

4. Cross-Functional Leadership

• Partner closely with Tech, Brand, Growth, Medical/Doctors, R&D, and Operations.
• Ensure a unified customer voice across product, coaches, communication, and care teams.
• Drive alignment on user outcomes, not vanity metrics.

5. Product Development Excellence

• Build and lead the product team PMs
• Set up frameworks for discovery, experimentation, and data-driven decision-making.
• Establish a culture of thoughtful problem definition and meaningful execution.

6. Insights, Data & Experimentation

• Use behavioural data, user patterns, and qualitative insights to drive roadmap decisions.
• Build experimentation pipelines (A/B, behavioural experiments, habit loop testing).
• Define, track, and own core product health metrics (adherence %, engagement loops, NPS, outcomes success rates).

What You Bring

• 10-12+ years of product management experience, with 3+ years leading product teams.
• Proven experience in building consumer-facing products (D2C, health-tech, consumer tech, wellness, behaviour-change platforms, habit apps, ed-tech, etc.).
• Deep intuition for consumer psychology, motivation cycles, and habit-building.
• Ability to work across science, brand, growth, tech, and medical teams with ease.
• Strong first-principles thinker who can reduce complex problems into simple experiences.
• Leadership experience in scaling product teams and building high-performance pods.
• Excellent storytelling and communication skills.
• Bias for outcomes, not output.

Why Join Traya?

• Work on a real problem that affects millions - behaviour change in health.
• Build a product that blends medical science + user psychology + design + habit systems.
• Be part of a mission-driven team that believes in impact, empathy, and outcomes.
• Shape the product that defines Trayas next chapter.