Product Business Analyst

Dentsu

5 - 7 years

Bengaluru

Posted: 1/16/2025

Job Description

Job Description:

Job Responsibilities:

  • Analysis and Requirements Definition. Employs a range of tools and techniques to gather business and user requirements against the clear objectives articulated for the project. Determines the need and value of performing the activity based on the context. If required, employs a range of tools and techniques to map 'As-Is' and To-Be' business processes/capabilities.
  • Impact Analysis and Estimation. Identifies potential consequences of a change and estimates what needs to be modified to accomplish that change and focuses on defining changes within the scope of the overall project design, to the requisite quality with appropriate level of effort required depending on change defining.
  • Business Solution Design and Development. Engages with requisite stakeholders to ensure business systems, workflows and processes contribute to target operating model/capability. Ensures that activities within project are mapped to ensure that they are delivered effectively and work in partnership with domain experts e.g. Enterprise Architects, Systems Analysts, where applicable, to translate business needs into solutions, work with technical leads to ensure business needs are translated into the technical solutions.
  • Benefits Evaluation. Evaluates strengths and weaknesses of identified benefits and dis-benefits in line with project mandate.
  • Stakeholder Engagement. Engages with business owners, business change managers, users, and other identified key stakeholders, as required, to ensure alignment of project requirements and solution/capability design.
  • Business Change. Works closely with Business Change Managers and improvement teams with identification of BAU enhancements and associated solutions to ensure that defined project outputs are delivered, and benefits realized.
  • Frameworks, Tools and Documentation. Provides advice and guidance to the project team on application of methodologies; operating model; functional specification; user cases; user stories; defect analysis; forms and templates appropriate for organizational context and project.
  • Job Requirements:

    Must Have:

  • Minimum 3 to 5 years of experience
  • Collaborate closely with the product owners to elaborate user stories, features, etc.
  • Close collaboration with developers to make use the vision and each user story is understood clearly.
  • Help with user experience design, wire frames that can be used by developers to build frontend.
  • Help with feature acceptance testing.
  • Strong communication
  • Good to have:

  • Knowledge of design tools such as Figma

Location:

DGS India - Bengaluru - Manyata N1 Block

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

About Company

Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.

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