PRODUCT BRAND MARKETING
Muthoot
3 - 8 years
Chennai
Posted: 27/06/2025
Job Description
SENIOR MANAGER – PRODUCT BRAND MARKETING – Job Description
- Responsible for developing and driving a brand strategy across touch points.
- Drive BTL Marketing Campaigns for creating product visibility and brand consistency.
- Responsible for lead generation across products through various Marketing campaigns.
- Manage the Referral / Partner Program to drive business and engagement.
- Manage the marketing agencies for creating marketing collaterals and deployment at the branch network.
- Brand positioning, work on identifying the product differentiation and product positioning in the market and develop strategies by collaborating with the Sales team.
Work on Brand related communication content and videos to drive product awareness & brand affinity.
About Company
Muthoot Finance Ltd. is India’s largest Non-Banking Financial Company (NBFC) specializing in gold loans. Headquartered in Kochi, Kerala, the company offers a wide range of financial services including personal loans, insurance, money transfer, forex, and microfinance. Its core business is providing instant loans against gold jewellery, primarily serving the unbanked and underserved population across urban and rural India. With over 6,000 branches and a strong presence in international markets like the UAE, USA, and UK, Muthoot Finance is known for its deep-rooted trust, operational scale, and strong commitment to financial inclusion. The company is publicly listed and regulated by the Reserve Bank of India.
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