KRA Definition Full Stack Developer / Senior Tech Product Lead
Ritz Media World | 3 Web Platforms + Mobile App
KRA 1 Platform Performance & Technical Robustness

The core job is to make all three platforms fast, stable, and technically sound not just functional. This means achieving sub-3-second load times across devices, zero broken flows (forms, CTAs, navigation), clean mobile responsiveness, and an uptime SLA of 99.5%+. For mypropertyfact.com specifically, this includes database query optimization and search/filter performance for property listings. For ritzmediaworld.com, it means a visually impactful agency site that doesn't lag on creative-heavy pages. For contenaissance.com, it means an AI-powered content experience that loads smart and feels seamless. Technical debt reduction, code quality, and security patches are ongoing deliverables under this KRA.
Measured by: Core Web Vitals scores, bounce rate from performance issues, uptime reports, bug turnaround time.

KRA 2 UX Elevation & Product Experience (Desktop + Mobile Web)
The person owns the feel of all three platforms not just the code. This means conducting UX audits, simplifying navigation flows, reducing friction in key user journeys (property search on MPF, service discovery on RMW, content exploration on Contenaissance), and making each platform genuinely enjoyable to use. Bold, intuitive, and fun not just clean. They should proactively identify drop-off points, redesign weak UX patterns, and work closely with the creative team to implement design improvements. Every platform should feel like a product someone wants to spend time on.
Measured by: Session duration, pages per visit, form/CTA conversion rates, internal UX review scores.

KRA 3 Mobile Application Build & Cross-Platform Expansion
The third and most forward-looking KRA is leading the end-to-end mobile app strategy for at least one platform (priority: mypropertyfact.com) with a roadmap to cover all three. This includes deciding the tech stack (React Native / Flutter recommended for cross-platform efficiency), defining the MVP feature set, building and launching on both Android and iOS, and iterating based on user data. The app must not just mirror the web experience it must enhance it with mobile-native features like push notifications, saved searches, location-based discovery, and quick-share functionality. They also own integration between the app and backend APIs across all three platforms.
Measured by: App store launch milestone, DAU/MAU post-launch, crash rate, Play Store / App Store ratings, feature delivery against roadmap.

Product and Tech Lead

Ritz Media World

Job Description

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