Product Analyst

Role: Product Analyst

Location: Marico Office, Grande Palladium Office, Kalina, Mumbai

Salary: Upto 6LPA

Experience: 2-3years

About the Role

We are seeking a detailoriented and data-driven Product Analyst to support the growth and performance of our DTC brand websites & other digital transformation projects for Kaya, Beardo, Just Herbs, True Elements, Plix. The role involves enhancing user experience, managing website features and backlogs, collaborating across teams, gathering requirements from business teams & getting it executed via technical vendors, and generating insights that drive business outcomes. The ideal candidate combines analytical skills, basic technical understanding, and strong cross-functional communication.

Key Responsibilities

Website Enhancements & Updates

• Support planning and execution of website feature updates and improvements.
• Align content and UX updates with Marketing and Brand requirements.

Backlog & User Stories

• Create and prioritize user stories for website features and IT operations on Asana.
• Support sprint planning and product delivery with the Product Manager.

Cross-Functional Collaboration

• Work with development, design, marketing, and IT teams to execute website and IT projects.
• Coordinate with IT for uptime monitoring, security, and performance.

Data Analytics & Insights

• Track and analyze website metrics (traffic, funnels, conversions).
• Assist with A/B tests and recommend improvements based on insights.

IT Operations Support

• Monitor hosting, server health, and security updates.
• Troubleshoot minor IT issues affecting website performance.

Quality Assurance

• Conduct functional and UAT testing for new features and enhancements.
• Log and track bugs to ensure high-quality releases.

Documentation & Reporting

• Maintain updated product documentation, specifications, and release notes.
• Share regular reports on KPIs and project progress with stakeholders.

Key Competencies

• Product lifecycle understanding & backlog management
• Basic technical knowledge of web systems & CMS platforms
• Strong analytical skills with understanding of website metrics
• Effective communication & cross-functional collaboration
• Experience with Agile/Scrum practices
• Problem-solving mindset & attention to detail
• User-centric approach to digital experience

Tools & Platforms

• CMS: Shopify
• Analytics: Google Analytics (GA4), Google Tag Manager
• Marketing Automation: Kwikengage, WebEngage, MoEngage
• A/B Testing: Optimizely, VWO, Google Optimize etc
• SEO/UX: Hotjar, Microsoft Clarity

Qualifications

• Bachelors degree in Engineering, Business, Computer Science, or related field
• 23 years of experience in product analysis, ecommerce, or digital roles
• Experience in DTC/ecommerce and an MBA are strong pluses