🔔 FCM Loaded

Process Associate - Campaign Manager

Genpact

5 - 10 years

Mumbai

Posted: 03/08/2025

Job Description

Responsibilities

An Executive Accounts CM will need to be able to prioritize and load balance across several platforms and clients within specific service level agreements (SLAs) and expectations. Job duties may include:

Serving as a clients campaign manager

Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients performance metrics)

Optimizing PPC campaigns in order to increase campaign success

Updating and/or creating pacing reports for campaigns

Creating campaigns within our platform

Providing weekly/monthly/ad hoc reporting

Providing miscellaneous research as needed

Updating ads for digital media

Reviewing keywords and providing feedback on potential keyword strategies

Join client meetings as needed and be comfortable presenting findings and analysis as needed

Build rapport with internal team members through routine and scheduled meetings

Develop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clients

Execute budgets and strategies to meet specific client goals/needs

Monitor, evaluate, and leverage standard processes to manage and improve SEM/display campaign performance across LOCALiQs publisher networks to determine improvement opportunities

Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients

Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts

Incorporate constantly evolving technologies and processes into the client solution delivery process

Preferred Qualifications

Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs

Creative thinker with strong time management, and organizational skills with exceptional attention to detail

Why join Genpact?
Be a transformation leader Work at the cutting edge of AI, automation, and digital innovation
Make an impact Drive change for global enterprises and solve business challenges that matter
Accelerate your career Get hands-on experience, mentorship, and continuous learning opportunities
Work with the best Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
Thrive in a values-driven culture Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.
Lets build tomorrow together.

About Company

Genpact is a global professional services firm that offers a wide range of digital transformation services and solutions. With a presence in over 30 countries, Genpact leverages its deep domain expertise in operations and analytics to help businesses transform their operations, improve efficiency, and enhance customer experience. The company combines digital technology, data science, and operational excellence to deliver business outcomes across various industries, including banking, insurance, manufacturing, and healthcare. Founded in 1997 as a subsidiary of GE, Genpact has grown into an independent, NYSE-listed company with a diverse workforce of over 90,000 employees globally.

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