Presales Lead Analyst (AI-Driven IT Services)

Job Title: Presales Lead Analyst (AI-Driven IT Services)

Location:

Bangalore/Pune and Hybrid 3 days WFO and 2 days WFH

Experience:

7+ years

Qualification:

Masters Degree (MBA / PGDM / Engineering or equivalent)

Role Overview

We are seeking a highly driven and strategic Presales Lead Analyst to strengthen our presales function and elevate our positioning as a leader in AI-driven IT services. This role will play a critical part in shaping client engagements through compelling proposals, thought leadership assets, and AI-enabled presales practices.

Key Responsibilities

1. Proposal & RFP Management

• Lead end-to-end responses for RFPs, RFIs, and proactive proposals across multiple industry domains
• Collaborate with sales, delivery, and leadership to craft differentiated, high-quality responses
• Ensure alignment of proposals with client requirements, win themes, and business strategy
• Build reusable content and response frameworks to improve turnaround time and consistency

2. Capability Development & Knowledge Management

• Own and continuously enhance capability presentations, solution decks, and collateral
• Act as the custodian of the organizations presales knowledge repository
• Standardize content structures, messaging, and storytelling across domains and service lines
• Ensure all artifacts reflect current market trends, AI capabilities, and company positioning

3. AI Enablement in Presales

• Drive adoption of AI tools to improve presales efficiency
• Develop AI-assisted frameworks for proposal writing, content creation, and research
• Identify and implement automation opportunities across the presales lifecycle
• Measure and continuously improve productivity gains through AI integration

4. Thought Leadership & Market Positioning

• Contribute to positioning Marlabs as a leader in AI-enabled IT services
• Develop industry-specific narratives, POVs, and solution offerings
• Align messaging with emerging trends across key sectors
• Support marketing and leadership teams with insights and content for campaigns and events

5. Process Optimization

• Streamline and standardize the RFP response lifecycle
• Define best practices, templates, and governance models for presales activities
• Improve turnaround time, win rates, and content quality through structured processes
• Track and analyze presales metrics to drive continuous improvement

6. Team Enablement & Mentorship

• Mentor and guide junior presales analysts and team members
• Conduct training sessions on proposal writing, storytelling, and AI tools
• Foster a culture of collaboration, innovation, and continuous learning
• Support hiring and onboarding of new presales team members

Industry Domains (Preferred Experience)

• Banking, Financial Services, and Insurance (BFSI)
• Life Sciences & Healthcare
• Telecommunications
• Media & Entertainment
• Travel & Hospitality
• Manufacturing

Key Skills & Competencies

• Strong expertise in presales, proposal management, and RFP responses
• Excellent storytelling, presentation, and communication skills
• Experience in building capability decks and solution narratives
• Hands-on exposure to AI tools and GenAI platforms in a business context
• Strong stakeholder management and cross-functional collaboration skills
• Analytical mindset with attention to detail and quality

Preferred Qualifications

• Experience in value-based selling and consultative sales approaches
• Strong understanding of one or more target industry domains
• Exposure to IT services, digital transformation, and AI-led solutions
• Experience working in global delivery or consulting environments

What Success Looks Like

• Improved RFP win rates and faster turnaround times
• High-quality, standardized presales assets across the organization
• Measurable efficiency gains through AI adoption
• Strong internal capability building and team development
• Enhanced market perception as an AI-first IT services provider