Prepaid Marketing

Role

AGM-Prepaid Marketing

Job Level/ Designation

M2

Function / Department

Marketing

Location

Ahmedabad, Gujarat, India

Job Purpose

Manage and grow prepaid revenue business for the circle by leveraging pillars of growth and grow subscriber base through effective retention strategies.

Driving Customer Upgrades, Customer Engagement, UL/Non UL Net Additions and Tertiary upliftment through the UL & Non UL product interventions

Key Result Areas/Accountabilities

With almost 70% of circle revenue dependency on prepaid business, the role of prepaid lead becomes critical as we look to penetrate in priority markets (Metro and 4G towns) and challenge competition. Key accountabilities of the roles include:-

• Drive crucial revenue agenda for the circle through effective UnR techniques (drive UL% / grow PF/ drive Combo Voucher / Combo to UL conv/ drive recovery% from decay base /monitor and grow ARPU).
• Continuously monitor and dialogue with CVM BDM to maximize revenue agenda through 121 campaigns.
• Responsible for Subscriber Net Additions & Revenue Earning Subscribers on Unlimited & Non Unlimited Portfolio
• Be part of Monthly/Quarterly/Annual Revenue Planning team with designing marketing initiatives on the same
• Plan and Execute Usage & Retention initiatives along with CVM team and Sales team
• Identify market trends and Key opportunities for better execution of Prepaid products in different geographies across MAH
• Product Launch for UL & non UL | working in coordination with IN team & UAT team along with formulating GTM Planning & communication plan for New products
• Analysis of Product Interventions with BI team
• Competition Tracking

Core Competencies, Knowledge, Experience

Exposure to 121/ CVM process handling shall be added advantage.

Excel/SAS/BI

Understanding of Prepaid Charging Systems (IN/IT)

Must have technical / professional qualifications

MBA from reputed institute with 7+ years of work experience

Analytical and Data crunching skills.

Knowledge of MS Excel

Communication and presentation skills

Go to market