Role Purpose

To build and amplify Cavas brand presence through strategic PR, influencer collaborations, and

community engagement. This role blends creativity with relationship-building, ensuring that every

partnership, event, and campaign strengthens how Cava shows up across media, social, and culture.

Key Responsibilities

1. Manage Influencer & PR Budget

Oversee and optimize the monthly influencer and PR budget to ensure strategic allocation

and maximum ROI.

Track spend versus outcomes and regularly share performance insights.

2. Execute Barter Collaborations

Lead barter-based influencer collaborations to drive authentic user-generated content (UGC).

Ensure every partnership aligns with Cavas brand tone and campaign goals.

3. Build & Maintain Relationships

Establish and nurture strong relationships with influencers, content creators, journalists, and

thought leaders.

Act as the brands voice across PR and influencer touchpoints, ensuring consistent

representation.

4. Offline Event Activations

Ideate, plan, and execute offline events and pop-up activations that drive engagement and

media visibility.

Coordinate with internal and external teams for smooth execution and brand alignment.

5. Oversee Social Media Presence

Manage and grow Cavas corporate social handles (LinkedIn, Twitter/X).

Drive thought leadership, brand storytelling, and engagement aligned with brand tone and

voice.

6. Reporting & Analysis

Monitor the effectiveness of PR and influencer campaigns through measurable metrics

(reach, engagement, conversions, earned media).

Provide insights and recommendations to refine strategy.

Qualifications & Experience

35 years of experience in PR, influencer marketing, or brand communications.

Proven ability to plan and execute PR/influencer campaigns end-to-end.

Strong understanding of social platforms especially LinkedIn, Twitter (X), Instagram.

Excellent written and verbal communication skills.

Strong relationship management and negotiation abilities.

Analytical mindset with experience in campaign reporting and tracking.

Behavioural Competencies

Creative storyteller with strong brand intuition.

Strong executional ownership and attention to detail.

Relationship-driven and collaborative.

Agile and comfortable in a fast-moving, D2C environment.

PR & Influencer Marketing Manager