PPC Specialist_Amazon Marketplace

Amazon PPC Specialist

Location: Jaipur / Full time

Company: Craft Trade

Employment Type: Full-time

About Us

Craft Trade is a growing e-commerce brand specializing in authentic, handcrafted home dcor and lifestyle products. We sell across Amazon marketplaces globally, and were looking for a skilled Amazon PPC Specialist to help scale our advertising performance and maximize ROI.

Key Responsibilities:

* Plan, create, and manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display).

* Conduct keyword research, competitor analysis, and market trend monitoring to identify growth opportunities.

* Optimize campaigns for ACoS, ROAS, CTR, and conversion rate performance.

* Monitor daily campaign budgets, bids, and keyword performance to ensure cost efficiency.

* Develop and implement strategies for new product launches and seasonal promotions.

* Prepare regular performance reports and provide actionable insights to the management team.

* Collaborate with the content and design team to improve product listings, A+ content, and brand store visibility.

* Stay up-to-date with Amazon advertising policies, new tools, and marketplace trends.

Required Skills & Qualifications:

* 13 years of proven experience managing Amazon PPC campaigns.

* Strong understanding of Amazon Seller Central, Advertising Console, and analytics tools.

* Proficiency in keyword research, data analysis, and campaign optimization.

* Experience with tools like Helium 10, Jungle Scout, or DataDive is a plus.

* Proficiency in AMC is a plus.

* Excellent analytical and communication skills.

* Strong attention to detail and ability to manage multiple campaigns simultaneously.

Preferred Qualifications:

* Experience working with e-commerce brands or agencies.

* Familiarity with international marketplaces (US, UK, EU, etc.).

* Basic knowledge of SEO and listing optimization.

What We Offer:

* Competitive salary and performance-based bonuses.

* Opportunity to work with a creative and fast-growing e-commerce brand.

* Flexible work environment and professional growth opportunities.