PPC Specialist (Meta and Search ads)

Growth Hackers is a new-age performance marketing and AI-driven agency based in Bengaluru. We work closely with funded startups and multinational companies to solve short-term and long-term growth challenges. Our expertise lies in organic growth, lead generation, content marketing, and performance improvement across key metrics like CAC and ROAS. Our approach is rooted in deep user understanding, dynamic campaign development, and continuous optimizationwhere creativity, data, and experimentation go hand in hand.

We are looking for a results-oriented PPC Specialist with hands-on experience in managing and optimising campaigns across paid search and social platforms including Google Ads, Facebook/Instagram (Meta), and LinkedIn. The ideal candidate will have a strategic mindset, strong analytical skills, and the ability to align digital advertising strategies with broader business goals.

This is a full-time, on-site role based in Bengaluru.

• Plan, execute, and manage paid media campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms

• Understand client industries, business objectives, and target audiences to create tailored PPC strategies

• Conduct in-depth keyword research, competitor analysis, and audience segmentation

• Optimize campaigns to improve ROI/ROAS through creative testing, bid adjustments, and continuous performance monitoring

• Collaborate with creative and content teams to develop compelling ad copy and visual assets

• Create and deliver detailed performance reports with actionable insights and strategic recommendations

• Act as a trusted partner to clients, providing proactive communication and ideas to support their growth

• 13 years of relevant experience, preferably in a digital marketing agency.

• Proven expertise in managing different types of campaigns on Google Ads, Meta Ads Manager, and LinkedIn Ads

• Strong understanding of Google Analytics, Google Tag Manager, and campaign tracking mechanisms

• Excellent analytical skills with proficiency in Excel/Google Sheets for performance analysis

• Ability to manage multiple client accounts and campaigns simultaneously

• Strong verbal and written communication skills for effective client interaction and reporting

• Strategic thinker with the ability to translate data into insights and business recommendations

• Experience working with B2B and B2C brands across varied industries

• Familiar with reporting tools like Looker Studio and other performance marketing tools

• Certification in Google Ads or Meta Blueprint is a plus

• A dynamic and fast-paced work environment

• Opportunities to work with high-growth brands and cutting-edge tools

• A collaborative team culture that values innovation, ownership, and continuous learning

• Exposure to cross-functional teams, including content, design, SEO, and AI development