PPC Specialist

About the company:

At INSIDEA, we are a fully remote organisation, hiring top talents from across the globe to deliver exceptional digital marketing and HubSpot solutions. Our diverse services are designed to enhance your brands online presence and drive real, measurable growth. From marketing optimization and content creation to full-scale HubSpot integration, we provide a holistic approach to transform your digital experience and maximize performance.

Job Overview

Were looking for an experienced and results-driven Senior PPC Specialist to join INSIDEAs growing performance marketing team. This role is critical in driving high-quality leads and measurable ROI for both client accounts and INSIDEAs internal growth initiatives. The ideal candidate will bring a strong balance of strategic thinking, hands-on execution, and clear communication. Should be able to manage complex paid media accounts while collaborating closely with internal teams and clients.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across platforms including Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads , and other relevant paid channels.

• Own end-to-end campaign management from keyword research, audience targeting, and ad copy creation to bidding strategies and budget allocation.

• Set up, manage, and troubleshoot conversion tracking across platforms using Google Tag Manager, Google Analytics (GA4), platform pixels, and CRM integrations.

• Develop and manage full-funnel paid media strategies focused on lead generation, conversion optimization, and ROAS improvement.

• Conduct in-depth keyword research, competitor analysis, and audience insights to identify growth opportunities and eliminate irrelevant traffic.

• Monitor campaign performance daily and implement ongoing optimizations to improve CPL, CPA, conversion rate, and quality of leads .

• Create clear performance reports and dashboards, translating data into actionable insights for internal teams and clients.

• Collaborate with content, design, development, and CRM teams to ensure strong alignment between ads, landing pages, and nurturing workflows.

• Manage multiple client accounts simultaneously while maintaining accuracy, consistency, and performance standards.

• Stay up to date with platform updates, new ad formats, policy changes, and industry best practices.

Qualifications and Requirements

• Bachelors degree in Marketing, Business, Communications, or a related field.

• 56 years of hands-on experience managing PPC campaigns in an agency or performance marketing environment.

• Strong expertise in Google Ads (Search, Display, Performance Max, YouTube) and experience with Meta & LinkedIn Ads .

• Proven track record of driving qualified leads and optimizing campaigns for performance and efficiency.

• Excellent verbal and written communication skills , with the ability to explain strategies and results clearly to stakeholders.

• Strong analytical mindset with experience using tools like Google Analytics, Google Tag Manager, Looker Studio , or similar platforms.

• Experience with conversion tracking, pixel setup, and troubleshooting attribution issues.

• Ability to manage budgets efficiently and scale campaigns without sacrificing lead quality.

• Highly organized, detail-oriented, and comfortable working in a fast-paced, remote environment.

• Proactive problem-solver with a strong sense of ownership and accountability.

Preferred Skills

• Experience running B2B lead generation campaigns , especially for SaaS, tech, healthcare, or professional services.

• Familiarity with HubSpot, CRM-based tracking, and lead-quality optimization .

• Prior experience with remote teams and digital collaboration tools (Google Workspace, Slack, Basecamp, etc.).

Location : Permanently Remote

Working Hours : Flexible with few hours of EST time zone overlap