PPC - Media Executive

Position Overview

We at Guru99.com are looking for a skilled Google PPC / Meta Ad Specialist / Media Buyer - also known as a Paid Social Media Buyer or Performance Marketing Specialistwith a strong track record of executing high-performing ad campaigns on Meta platforms, particularly Facebook and Instagram. The ideal candidate will bring hands-on experience in affiliate marketing and performance-driven advertising, with a sharp focus on ROI. As part of our fast-paced marketing team, youll be responsible for strategizing, launching, and optimizing paid campaigns to drive targeted traffic, boost engagement, and maximize conversions. Guru99.com is a leading tech education platform, attracting over 3 million monthly pageviews and reaching 350,000+ newsletter subscribers.

PPC Executive position is designed for individuals with a foundational understanding of PPC campaigns who are eager to learn and contribute to our paid advertising efforts.

Key Responsibilities

• Strategically plan and manage paid advertising campaigns across Facebook and Instagram.
• Launch, optimize, and scale ad campaigns to drive high-converting traffic and sales.
• Promote affiliate offers using paid social media while ensuring compliance with platform and network policies.
• Monitor campaign performance metrics including CTR, CPC, CPA, and ROAS, making real-time optimizations
• Collaborate with creatives to develop high-performance ads (copy + visuals).
• Perform ongoing A/B testing of creatives, audiences, and bidding strategies.
• Monitor campaign performance and KPIs using tools like Meta Ads Manager and Google Analytics.
• Provide weekly and monthly performance reports with insights and optimizations.
• Stay current on Meta algorithm updates, policy changes, and best practices.
• Stay current with Meta's targeting capabilities and platform updates to leverage new opportunities
• Audience & Targeting Strategy
• Research and analyze target audiences using demographic, psychographic, and behavioral data
• Create and manage custom audiences, lookalike audiences, and implement advanced targeting strategies
• Develop audience segmentation strategies to maximize campaign reach and engagement

Required Skills & Qualifications

• 2+ years of hands-on experience managing Meta (Facebook/Instagram) ads.
• Strong portfolio showing successful lead-gen or affiliate marketing campaigns.
• Deep understanding of campaign structures, pixel tracking, and conversion optimization.
• Strong data skills and proficiency in analytics tools.
• Experience working as a Facebook Ads Specialist, Performance Marketer, or Digital Advertising Manager.
• Ability to work independently in a fast-paced, remote environment.

Preferred Qualifications

• Prior experience working with affiliate networks (e.g., ShareASale, Impact, CJ, ClickBank).
• Meta Blueprint Certification (Media Buying Professional or equivalent). Familiarity with additional platforms (Google Ads, TikTok, etc.) is a bonus.

What We Offer

• Competitive salary + performance-based bonuses.
• Flexible, remote-first work culture.
• A chance to work with a top-ranking educational platform.
• Growth opportunities in digital marketing and affiliate monetization.